Facebook Secretly Adds Recommendation Star Rating to its Business Pages

April 29, 2013 by 2 Comments

Recommendation_Star_Rating_Facebook_Pages

Consumers are quite used to the quick star rating when it comes to sharing our input on how we feel about a business’s customer service. Not only has it been available to us throughout companies feedback boxes for years in-store, it has been provided nearly everywhere online too. Heck, even movies are rated in a 5 star format. However it looks like Facebook has finally caught on; better late than never.

Since this type of rating system is widely known, it only makes sense that it makes its way onto Facebook, although you would never know of the change unless you actually click on the recommendations section on a Facebook Page for a business.  It seems like Facebook secretly rolled it out, and even though a secret roll-out is nothing new for Facebook, adding a new feature that will impact a business will be more than subtle.

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Filed Under: Business Social Media, Facebook, Social Influence, Social Marketing, Social Media, Social Networks Tagged With: , , ,

Why Internet Explorer Has This 90s Kid Screaming Hip Hop Hooray

April 16, 2013 by 4 Comments

Internet_Explorer_Best_Interactive_Advertising_

Nowadays the web browser known as Internet Explorer (IE) is mostly known to be used by businesses. Admittedly I haven’t been its biggest supporter, I haven’t used Topps cards or played skip it in a long time either. But Internet Explorer has definitely persuaded me to give it another look by simply time traveling me back to my childhood.

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Filed Under: Offbeat, Social Content, Social Marketing, Social Media, Social Media Marketing Tagged With: , , , , , , , ,

Now You Can Reply Directly to Comments on Facebook Pages

March 26, 2013 by 2 Comments

Facebook Pages reply link comments

The day we all have been waiting for has come for Facebook page owners and admins. The day in which we can directly respond to the people who leave comments on our Facebook Pages without having to tag them or just leaving another comment in your thread.

Facebook sure has improved communication on Facebook Pages with this latest feature by adding a reply link to comments. This means that you can now click “reply” when a comment is left on your page and the person who left it will be notified. This will turn commenting into a nested thread that will be in the comments section but creates a more personal touch between your brand and the commenter.

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Filed Under: Business Social Media, Facebook, Social Marketing, Social Media, Social Media Marketing, Social Networks Tagged With: , , , ,

Instagram Gets a Web Presence

February 11, 2013 by Leave a Comment

Wikimotive Instagram Website

Instagram has, by design, limited its market share from the very beginning. First it was simply for apple products like the iPhone and iTouch, and then it grew to include the Android market as well (sorry Windows phone users). The main thing that separated Instagram from other social networks was that it was never available on physical computers before, at least not without the use of third party tools. That changed late last week though when Instagram finally took that giant step towards being a viable competitor to Marketing with Twitter and Facebook: Instagram live on the web. [Read more...]

Filed Under: Social Marketing Tagged With: , , , , , , , , ,

Meaningful Marketing: Why the Chrysler Group Super Bowl 2013 Commercials Surpass All Others

February 3, 2013 by 4 Comments

Chrysler_Super_Bowl_2013_Commercials

The Super Bowl has concluded for yet another year and for those of us within the automotive industry it sure was interesting to see the various automotive commercials that Toyota, Kia, Mercedes-Benz, Volkswagen, Hyundai, Audi, and Lincoln created. As we grabbed for more nachos while football took a break and the anticipated Super Bowl intermissions commenced. This year there was a strong winner, a motor company that made great strides to appeal to their demographic and put the driver first. The winner hands down for this year’s automotive Super Bowl commercial goes to… the Chrysler Group.

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Filed Under: Automotive Social Media, Social Marketing, Social Media, Social Media Marketing Tagged With: , , , , , , ,

How JetBlue Turned Me into a Loyal Customer

January 15, 2013 by 2 Comments

Jet Blue Airplane Photo

We have all taken a flight across country, over international lines, or from one state to another and I’m sure there are lists of things we could number off that have made us disgruntled or pleased, either while waiting at the airport or in the sky. Personally, I have flown for many years and by default it has been with South West Airlines, but my recent experience with JetBlue has changed the way I will be flying in the future.

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Filed Under: Business Social Media, Social Marketing, Social Media, Social Media Marketing Tagged With: , , , , ,

Why Reachli is Ideal for Businesses Using Pinterest

January 14, 2013 by Leave a Comment

Reachli is Ideal for Businesses

As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. Although once upon a time where views came from didn’t matter, today in social media it does, and knowing what tool can help you gain exposure without hurting your brand is a valuable lesson to learn prior to using any tools.

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Filed Under: Business Social Media, Niche Social Networks, Pinterest, Social Content, Social Freshness, Social Internet, Social Marketing, Social Media, Social Media Marketing, Social Videos-Images-Music, Websites Tagged With: , , , ,

Does Your Business’s Social Media need an SOP?

January 7, 2013 by Leave a Comment

Does Your Business’s Social Media need an SOP

The normal order of business is to ensure that every department has a Standard Operating Procedure (SOP) however, with the addition of Social Media in recent years; some companies may find it hard to create or unify their team members in keeping it not only followed but updated.

This has become a struggle with many companies that have added Social Media to the mix and since it too needs some order, the question often asked is “Does Social Media need an SOP?”

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Filed Under: Blogs, Business Social Media, Social Content, Social Marketing, Social Media, Social Media Marketing, Social Media Strategy Tagged With: ,

Facebook Nearby: A Mobile Discovery Experience for Your Business

January 4, 2013 by 2 Comments

Facebook_Nearby__A_Mobile_Discovery_Experience_for_Your_Business

If you have a business page setup on Facebook and looking to gain more local people on your page as well as spread your brand further within your community, Facebook Nearby is a new mobile location based feature that has been helping profiles thus far but as of last month, Facebook decided to add a global update to their feature and include “Nearby” for businesses as well.

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Filed Under: Apps, Business Social Media, Facebook, Local Mobile Social, Social Marketing, Social Media, Social Media Marketing, Social Networks Tagged With: , , ,

A 2013 Social Media Check List for Dealers to get Automotivated

January 2, 2013 by 1 Comment

A 2013 Social Media Check List for Dealers to get Automotivated

The New Year has rung in and the Holiday Season is officially over. That means it is time to get revamped for the New Year and ensure your Dealership is staying ahead of the times when it comes to your social media strategy. You might already have one and think that it works so no need to fix it and you may be right, depending on your budget and your time, although the hopes is that many GM’s have resolved themselves in thinking that social media is a fad or has no purpose within the Automotive Industry, since if you haven’t felt the effects of what social media can do for your dealership it only means you are doing it wrong or have the wrong person or vendor aiding you on your behalf.

It is time to be blunt and straight forward about your social media efforts that no longer should be a back-burner priority since it should have by now been integrated within your marketing strategy as to how you not only create advertisement but how you can create engagement with others to build relationships. It is now 2013 and that means you no longer should have excuses as to why your dealership is not spending time on various social networks or appointing someone who continuously communicates to you as to what is going on because you care, even if you do not have the time to do it yourself, you care, not because it is social media, but because it is your brand and the means to connect and contact others in real-time is what is required of a business and you are a business. Period.

Therefore we are going to say farewell to negative thoughts surrounding social media and hop into the positive seat to drive your dealership into the houses and minds of potential buyers. As a dealership, you already know that one buyer can turn into generations of buyers, especially with your great staff and customer service. This is true for your presence on social networks, except now your efforts are amplified.

Here is a check list to ensure your dealership is starting the New Year off right.

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Filed Under: Automotive Social Media, Social Marketing, Social Media, Social Media Marketing, Social Media Strategy Tagged With: , ,
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