How Social Login Helps You Get Better Customer Insights

Social Logins

Have you ever wondered how a particular brand knows so much about you that they keep sending relevant discount offers, including at times when you need them the most? It is not magic, nor is it luck. These offers are a result of the brand being able to obtain some solid customer insights that have helped it create a timely marketing message that is extremely relevant to your needs.

While there are plenty of traditional data collection techniques, like web analytics and monitoring a particular customer’s purchase behavior, there is another wealth of consumer data that is just waiting to be tapped and this data is sitting on a consumer’s social profile across different networks, like Facebook and Twitter. The question is – how do you get access to this rich social data that is essentially the most credible first party data that you can get ahold of?

The answer lies in social login.

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Re-introducing Timeline

Re-introducing Timeline

Although it hasn’t received the same pomp and circumstance as new News Feed, Facebook has announced another upcoming change to your experience: Timeline changes are on the way. [Read more...]

Are You Ready for the New Instagram Terms of Service?

Are You Ready for the New Instagram Terms of Service

As every Instagrammer out there is aware of the debacle that wreaked havoc over users late last year when Instagram announced changes to their Terms of Service and its wording implied that Instagram was going to use our images to make money without giving us self-taught photographers compensation. Since then, Instagram has reneged on their decision to release a newer Terms of Service and instead as of tomorrow January 19 2013 their advertising section within the updated Terms of Service will revert back to the original agreement that was created the day Instagram launched in October of 2010.

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Why Reachli is Ideal for Businesses Using Pinterest

Reachli is Ideal for Businesses

As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. Although once upon a time where views came from didn’t matter, today in social media it does, and knowing what tool can help you gain exposure without hurting your brand is a valuable lesson to learn prior to using any tools.

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What do you think of Instagram now?

What do you think of Instagram now

Yesterday Instagram wrote an article to their users on their blog regarding the frenzy that happened earlier this week due to their announcement of changes that are to occur to Intagram’s Terms of Service and Privacy Policy come early January.

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Add Holiday Magic to your Social Sites

Add Holiday Magic to your Social Sites

The Holiday season is within the air, some crisper than others, but it is most certainly here and as it has unfolded we have spent our spare time adding decorations to the outside of our houses; wreaths upon doors, stringed lights across the eaves of the roof and making the indoors just as festive. Why not our social networks?

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Tumblr Virus Diseased with Hate

Tumblr Virus Diseased with Hate

It is a sad day to wake up to hearing of another virus has infected yet another tool or social platform by people who clearly get pleasure out of making the lives of others more difficult. It is even more disgusting to learn that the virus is meant to hack accounts and spread hatred, such as the Tumblr virus has done.

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Facebook Adds Where You Live To Profiles

Facebook Adds “Where You Live” To Profiles

Facebook profiles has always had in the “About” section the ability to add your hometown. Many add this to show their pride in where they grew up and since it wasn’t specific as to their location, many have felt comfortable with adding this information. But would you add the exact city and province/state of your location on Facebook?

We have definitely evolved to feeling more secure when using the Internet, providing more personal data now more than ever before. Although we are still cautious, gone are the days when we lied about our A/S/L and hid behind nothing but avatars. We are more like an open book, especially on Facebook.

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Like and Share if You Agree Needs to Stop

Sad_Kittens

I am so tired of seeing newsfeeds flood with status updates and images that try and guilt people into contributing an action on their Facebook activities. This is very reminiscent of the “Please Retweet” that used to baffle me on Twitter, even still when I see the odd one roll by… I am still baffled.

I don’t get it, have we become so desperate for actions such as a like, comment or share that we have to try and guilt each other into making them happen. Most don’t even realize that many are playing on that emotion, it is manipulation and it needs to stop.

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Social Media Hazard: Do Not Get Discouraged When No One Reacts

Do Not Get Discouraged when no one reacts

The panic strikes when you post something on your social networks and no one reacts (cue crickets), it is almost as if you are Tom Hanks, stranded on an island but without Wilson.

You can almost feel invisible, especially as you watch other people’s articles, videos and photos get the reactions you thought you were going to get with the amazing post you put up as your status update. Yet, no one seems to notice and you are left wondering why no one liked, +1’ed, or retweeted your post.

You become discouraged. Feeling like your efforts may not be worth it after all… but don’t give up.

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