Category Archives: Social Media

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How to Choose the Best Social Media Cover Images

Stop right now before you settle for a pre-selected Google+ cover image just because it’s there, it’s easy, and it was hand-picked by Google so it has to be a winner, right? Wrong; picking from a limited assortment of cover photos shows that you’re either

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How Social Media Can Serve Your Business

Though most of us use social media as a way to keep up with friends or take photos of what we’re eating, it’s increasing its value and importance in many other fields. Specifically, social media and technology are helping businesses become more productive and do

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5 Business Tools Leveraging the Power of Social

Social business and social media, while two distinct entities and completely non-interchangeable, are similar in that they both aspire to leverage one and the same concept: the power of social engagement and communication. Nowadays, customers demand more open communication and personal relationships with businesses. The

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Social Media isn’t a Megaphone. It’s a Two-Way Radio

Social media is the one marketing medium that allows customers and businesses to interact in an organic fashion.  However, it astonishes me just how many companies don’t take advantage of this.  Rather than engaging with their customers on social media, they use it to tell

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Use Images to Improve Social Media Marketing

It’s no secret that images are a powerful tool in human communication. Numerous psychological studies have found that our brains not only process images more quickly than text, but images also register with us on an emotional level. Throughout the history of humanity written text

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Localize on Social Media or Else

Don’t worry. This isn’t one of those “feel good” stories about how social media is all about interacting with your local community. That part’s true, but you should know that already, right? Today, let’s go over a quick explanation of how social media algorithms, especially