If you’re not using Twitter to market your business, you’re missing out. It provides a high amount of value 140 characters at a time.
Give People a Reason to Follow Your Social Media While at the Store
February 20, 2013 by 4 Comments
Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their following.
Stop Trying to Fit in on Facebook and Start Standing Out
February 18, 2013 by 5 Comments
There is a truly annoying trend that I’m seeing when visiting the various Facebook pages I check out on daily basis. If you were to ask the page managers if they’re trying to stand out, most would claim that it’s their goal. When you look at the actual pages, you’ll see that the exact opposite is true. So many are trying to blend in on Facebook, to post the same images and links that they see are performing well for profiles or popular pages. While this is a valid strategy, it’s definitely not the type of strategy that’s going to help you truly stand out in the sea of posts that flood everyone’s news feed.
Don’t Fear Your Customers on Social Media – Embrace Them!
February 17, 2013 by 12 Comments
I’ve shared this story before but it’s worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually their lack of a social media presence. They didn’t have a Facebook page, they didn’t realize that they had a Twitter account that had been set to Tweet AutoBlog via RSS, and they through that Google+ was a premium service that Google was selling. Don’t laugh. This was one of the darkest days of my marketing career.
Facebook Marketing Goals: More Aggressive Approaches
February 17, 2013 by 4 Comments
Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to set Facebook marketing goals and described both the safe approach as well as some of the more aggressive approaches to these goals. Now it’s time to bring it home (in hopefully less than 1000 words) with a couple more aggressive Facebook goals that you can set for your marketing.
Facebook Marketing Goals: The Aggressive Approach
February 16, 2013 by 1 Comment
We’ve taken a look at the safe approach to setting Facebook goals. Now, it’s time to discuss letting the tiger out. Let’s sharpen our claws, stretch our muscles, and prepare for battle. Getting aggressive on Facebook is about going to social media war.
Empire Avenue is the Most Important Social Media “Game” that You’re Not Playing
February 16, 2013 by 8 Comments
I always get a little blown away any time I meet a social media “guru” or “specialist” who isn’t using Empire Avenue. Granted, I wasn’t impressed the first time I gave it a shot in 2011, but since rejoining the site in May of 2012 I’ve learned that it may be the most invaluable tool in the world of social media promotions.
Facebook Marketing Goals: The Safe Approach
February 16, 2013 by 8 Comments
Setting goals on Facebook is extremely important. As I wrote last night, it’s the root cause of one of the biggest challenges businesses are facing in Facebook marketing: a lack of a proper strategy. If you don’t know where you want to go, you won’t be able to get there very easily.
Define Your Facebook Goals Before Determining a Strategy
February 15, 2013 by 9 Comments
About a month ago I was asked when speaking before a group about what I thought the biggest mistake was that businesses were making on Facebook. I replied, “lack of coherent strategy” and went on about how too many business pages seemed like they were posting for the sake of posting, that they didn’t appear to moving in any particular direction, and that they were managing their social media presence on a day to day basis. If I could take back the answer (or better yet, elaborate further), I would.
Key Tips for Effective Community Management
February 14, 2013 by Leave a Comment
In recent years, social media platforms have become increasingly important tools for businesses wishing to communicate with their key target audiences. But whilst many companies, in the earlier days of social media, considered the tools to simply be another channel to distribute marketing messages, the truth is that communicating effectively through social media has grown to become a much bigger and more important task.
