Going Vertical with Pictures for Pinterest’s Sake

Pinterest Vertical

If the goal is to get attention or exposure on Pinterest, there’s one thing to consider with your pictures: go vertical.

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Can Gamification Make You a Better Person?

No matter who you are, it’s safe to say that there’s something about your life you’d like to improve. Whether it’s learning a new skill, saving more money or improving your health, one thing always rings true…the road that leads to achieving your goal is often a long and boring one. That’s why, in an effort to lessen the monotony, more and more people are turning to a new trend called “gamification”. If you’re unfamiliar with the term, just think of the Foursquare model of check-ins and badges applied to the more important areas of your life. In this article, we take a look at a few companies that are using gamification to help you become a better person.

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What are the Advantages to a Social Marketer Utilizing a Premium Account on Facebook?

Facebook Premium

With a recent valuation of more than $100 billion and an IPO that aims to raise around $5 billion on the horizon, Facebook needs a viable monetizing strategy and needs it fast. Looks like it may have settled on one.

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How to Increase Engagement of Facebook Pages Using Timeline

Facebook Timeline JD

Facebook has now upgraded all pages to the Timeline design. The Timeline is a powerful tool for showcasing your brand. For example you can add a Timeline cover that will really reflect the identity of your brand.

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Is It Time to Ditch Your Blog for Facebook Notes?

Facebook Notes

Wouldn’t it be great if you could blog straight from Facebook, without having to use dedicated blogging platforms like WordPress or Blogger? Well, that’s actually possible, because of a Facebook app known as Notes.

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Power Plays and Landmark Changes to Marketing as of Late

Don Draper

Unless you’ve been in a coma for a while, you’ve probably noticed that the past few years of global Internet use have changed the game of marketing completely. These days, a consumer can immediately find a page for something the consumer likes—which is great for anyone selling anything.

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The Future of Content Creation

Pinterest Content

Obviously everyone knows Pinterest blew up. But why? What other sites are leveraging the Pinterest phenomenon? What can online marketers and entrepreneurs learn from Pinterest?

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When I’m Wrong I Say I’m Wrong (re: Pinterest Traffic)

Pinterest Traffic

About 1/3rd of Soshable’s traffic comes from various referrers with Google being the biggest one (that’s not counting Google search traffic). When I checked my monthly totals there was a new player in my top 10: Pinterest. I had completely forgotten about a conversation with a friend at Pinterest who told me that the site will send traffic whether I try to use it or not because of the handful of visualization posts we do here.

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EnemyGraph: Making the Destruction of an Online Reputation Easier

Enemy

For years, Facebook, Twitter, and most other forms of social media have had a fairly friendly online culture. Sure, on occasion you might come across someone bashing their ex on their Wall or a Tweet from an Exec that should have never gone public, but even these negative statements are met with strong reprimands. People just like to see their favorite social media platforms stay friendly – that is, until now.

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Inbound Marketing for All Size Businesses: Earning Customers Without Spending a Dime

Dime

The thing about marketing nowadays is that there are more options for small business owners who are looking for more customers to take a look at their products and services. There have been numerous theories and schools of thought dedicated to various methods of online marketing, all of which are quite effective in their own way. One of them is inbound marketing, and this one has its own set of advantages. [Read more...]