Nowadays the web browser known as Internet Explorer (IE) is mostly known to be used by businesses. Admittedly I haven’t been its biggest supporter, I haven’t used Topps cards or played skip it in a long time either. But Internet Explorer has definitely persuaded me to give it another look by simply time traveling me back to my childhood.
The rift between the auto manufacturing giant and the social media titan is temporarily over. General Motors is cautiously returning to Facebook advertising only 11 months after making a high-profile exit from the network’s advertising platform, having decided that “paid ads on the site have little impact on consumers’ car purchases.”
… you should only care about the ones that can buy from you.
I wouldn’t go so far as to say that it’s the main point, but it’s definitely one of the keys. Exposure on social media is an extremely high-potential benefit of having a strong presence on social media sites, particularly Facebook.
So you have a Facebook page for your business, you have a Twitter account, you’re doing all you think you need to do to have a good, strong online presence. And that’s very good, but all the tweets in the world might not amount to a hill of beans unless you remember one very important thing: the human factor.
We’ve established that search engines and social media platforms thrive on content. We’ve gotten to this point because it’s what people crave.
It’s very possible that I’m beating a dead horse on this one, but I’d rather beat a dead one than a live one.
Some may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?”
Are you familiar with social sharing cues? Essentially, they’re the little indicators you see attached to content all over the web (including on this post). They allow you to share the content your enjoying to all of the 3,012,432 social networks in existence, and then they’ll often times display a number indicating how many times the content has been shared. When visitors come to your site and they see numbers on all of the little indicators, they know you’re popular, and who doesn’t want to be friends with the popular kid? This is the reason so many USA SEO companies embrace social cues (Wikimotive included), but some businesses aren’t discerning enough when it comes to what they display, especially in the fledgling stages.
If you’re on Facebook, Twitter or really any social network, you probably saw a lot of the red and pink equal sign pictured above. If you’re wondering what it is, it’s a sign promoted by the Human Rights Campaign, advocating for equal rights for lesbian, gay, bisexual and transgender (GLBT) people. The Supreme Court is meeting this week in Washington to discuss the issue of gay marriage, Proposition 8, and the Defense of Marriage Act, and the people on both sides of the issue are coming out strong to support their beliefs. It’s strange to see social media suddenly become such a fertile ground for political discourse, but there are many lessons to learn for the smart SEO and SEM company.