People soshalize. They don't care how it's spelled. They just do it.
It’s a given that social media has turned into a great tool for many things. It has become a digital home to advertisers, writers, business’, musicians and the everyday web surfer. But it seems that more and more people are allowing themselves to be caught up in the social media moment and too much of a good thing could very well be a bad thing.
It’s fitting that a “Social Discovery” site holds people on the page longer than Facebook. In today’s ever-increasingly over-connected virtual world, we are no longer as fascinated with the daily machinations of our friends and family. We have become good at shuffling through pictures of little nephew Timmy sliding into third base with a quick Facebook like or clicking the retweet button when a friend declares their local sushi bar has the best Sake in Long Beach.
The New York City Department of Education has banned students from interacting with their teachers on social media. The policy pertains to Facebook, Twitter, YouTube, Google+ and Flickr. No teacher is allowed to interact with students on these platforms unless it is through a page that is affiliated with the school.
Facebook’s Mark Zuckerberg has announced that its shares will be priced at $28 to $35 which will put the company’s worth as high as $95 billion. Since the creation of Facebook, Mark Zuckerberg has become a pivotal figure within the social media community. The young philanthropist has quickly become one of the richest men in the world. On the low end of the price range, that would make him $846 million richer. On the high end, he would net $1.05 billion.
Facebook is arguably the biggest social network available in a social media marketer’s arsenal – it has the user base, platform and mechanics for social outreach that make it so attractive from a brand perspective, and this is why the majority of brands have a presence on Facebook.
I watched a movie with Bruce Willis called Surrogates. Willis is a detective who uncovers a conspiracy to destroy the nation’s dependency on surrogate androids. The film was based loosely on how society lives their lives around technology and how people depend entirely too much on it. With that said I checked my Facebook status twice, answered an email and texted a funny picture of Darth Vader to my cousin in Arizona from my home in New York; I love my phone.
If you follow these five steps they will get you well on your way to achieving a successful Twitter Social Media campaign. [Read more...]
As we discuss the ways that social media can be used instead of press releases as a superior method of putting out a brand message, one of the most enjoyable components of the technique is being able to add a flash of creativity and personality to the campaign in ways that press releases simply cannot. It’s the hippo in the room. It’s the fun stuff.
More and more small businesses are recognizing the marketing power of social media and joining such sites as Facebook, Twitter, and LinkedIn. Indeed, Facebook alone is anticipated to reach one billion users by the end of 2012. Even those who have been most resistant to joining the revolution are unable to ignore the ability of social media to attract customers via the viral nature of social networking.
Klout recently unveiled the newest addition to its website that claims to measure “social influence”. Klout’s formula puts most of the weight on a user’s Facebook and Twitter pages. Then it measures that user’s social “Klout” based on a variety of factors such as how many “likes” a user’s posts get or how many retweets they receive. Basically, Klout considers you to have a high Klout score based on raw numbers, not on content.
