(This story has been updated with a newer idea here: A Plan for Social Media Sites (and users) to Give Back)
Digg, StumbleUpon, Reddit, Slashdot, Newsvine, NowPublic, Yahoo! Buzz. Between these seven sites, traffic to a particular website can easily exceed 100,000, potentially much higher.
With so much power to drive people to various websites across the Internet, why are none of them greatly involved with charity? I’m not talking about donating – I’m sure that the companies or their executives donate. I’m talking about making a difference. I’m talking about using their power to drive traffic and applying it to charity websites.
The reason that they don’t is that they (other than Slashdot) are strictly driven by the actions, likes, and intentions of the users. You could argue that there is a human hand or two manipulating the system from time to time, but that’s an entirely different post. (more…)