In a sign that the company’s competitive position continues to weaken, Zynga has announced it will lay off 520 employees, or about 18% of the company’s total workforce. In fact, the entire Zynga office in Los Angeles will be shut down. This puts 55 people out of work.
I have always wondered what it would be like to be immersed in a virtual world. The possibilities for the world’s design, its purpose, and even the way an individual presents themselves are endless. I dare say that many people would jump at a chance to dive into an immersive virtual world. Those looking for escape, entertainment, and even a casual social encounter would find a virtual space inviting. Could Oculus Rift be a step in that direction?
I always get a little blown away any time I meet a social media “guru” or “specialist” who isn’t using Empire Avenue. Granted, I wasn’t impressed the first time I gave it a shot in 2011, but since rejoining the site in May of 2012 I’ve learned that it may be the most invaluable tool in the world of social media promotions.
The world of social media influence has been a growing industry for years. Klout and Kred have emerged as two of the leaders in the segment with Trust Cloud and others making statements about their own growing relevance, but there’s a network (a game, really) that surpasses all of them in usefulness and has carved a unique niche for itself in the social networking universe. If you haven’t been paying attention to Empire Avenue, you probably don’t realize what you’re missing.
Google+ is a site that you can connect to on the social influencing tool, Klout, however if you want the activities you make on Google+ to actually count towards your overall Klout score you need to go beyond your circles and extended circles.
It’s just not right. Every person is created equal, right? As such, everyone’s opinion should count equally.
My days start the same way. Every morning at around 2:15am, I wake up and hit the feeds. I have over 20 SEO blogs, 40 social media blogs, and a dozen automotive blogs that I start with at the beginning of my day and that I check regularly throughout. I read more about these two important topics, search and social, on any given day than most read in a month.
Empire Avenue does the same but takes it to another level. It’s actually useful outside of accumulating a score.
At Soshable, we strive to get not just report the latest and greatest in social media but to also be a part of it. Empire Avenue is no exception.
In the coming weeks, we will be reaching out to the team at EAve to see what’s planned for the future. In the meantime, we’re just going to be sitting back and playing along.
You can follow us at Soshable on Empire Avenue.
As I begin the transition of Soshable from a blog into an actual social media business, the first roadblock that came up was about posting my personal stories. Soshable has always been a place where I can rant about just about anything and that wouldn’t be appropriate content for a place of business, so I dusted off the old WordPress blog and shot up my first real post there in years.
It’s about Empire Avenue, a social stock market game that has held some of my attention for the last couple of months. For most, it’s simply fun. It’s a way to enjoy the spoils of social media frolicking in an arena that acts like a Wall Street for Facebook, Twitter, and the like. For others, it’s a tool that allows enhancement of one’s social media presence through an excellent “mission” system; players can pay other players to perform social media tasks such as retweet on Twitter or thumb up on YouTube.
For me, the site is first and foremost the best social media profile rating tool available. Check out the post and my “new” blog and let me know what you think.
There’s Klout, Kred, and a dozen other tools out there that help people gain an understanding of where they stand in the social media world. They all use relatively complex algorithms to break down how influential an individual or entity is on Facebook, Twitter, and many of the other social networks. They assign scores, give kudos, have badges, and often offer rewards with those who are “good” at social media.
Read the whole story on my new blog.