Do you know who the author of your blog is? Well, it’s mostly likely you (or a team of handsome ghostwriters cleverly disguised as you), and if you are truly invested in a successful SEO strategy, you’re blogging every single day, and even the occasional wild and crazy night. It’s easy to get caught up in the flashy blogger lifestyle; the fast women, the loose cars, it all comes with the territory. Sometimes though, you have to slow it down a bit. You have to stop and ask yourself, “As an author, am I getting all the credit I deserve?” Let us here at Wikimotive, your friendly and affordable SEO company, help you answer that.
The rise of content marketing and more importantly the focus that Google and Bing have put on website content engagement have changed the way we view the types of content we put on our websites. It’s no longer sufficient to focus all of your content on the basic search engine principles of keyword targeting. You have to have content on your domain that draws in the important social signals and time spent on site.
Are you looking to go viral today? Do you want the magic formula, the secret spell, that alchemical reaction that will transform your tired old content into a vibrant viral rocket, blasting into the social-sphere of your target audience and sending them over the moon with purchasing-joy? Well…too bad. Buck up buttercup, because contrary to what many of the affordable SEO companies out there are saying, there simply isn’t a viral shortcut.
(Sorry to disappoint you, but anyone who says otherwise is either a liar or an idiot. They can choose which, I’m generous that way.)
Experts can offer whatever reasoning they want about why sites like Facebook, Instagram, and Pinterest became successful, but at the end of the day it’s a no-brainer that they turned pictures into the ultimate addictive hook to their sites and apps. We are visualizing creatures. We love to see things more than we love to read about them.
In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a business blog, you have the freedom to pull from the ultimate content resource – the internet.
In the course of the daily research we do here at Wikimotive, we encounter a lot of the same questions over and over again. The pattern is pretty clear, everyone agrees on a subject and then Google performs another update and suddenly we have to reheat the same old gristle and see if it tastes any better this time around. The latest piece of inedible meat we’ve been encountering is the idea of content spinning. Since the late January Panda update, people seem to think that spinning the content on their blogs for marketing on Facebook or Twitter is a good idea.
It’s not. [Read more...]
How do you tell what your blog is about? Sure, you have ideas in your head and dreams in your heart, but it can be difficult to take a step back and look at what you REALLY are saying every day. With Facebook and Twitter Marketing, it’s easy to scroll back through your old posts and get an idea of your voice in a glance. It’s much harder with blogs, because it would take you hours to read through everything you post in a month. There is an interesting way to get a quick snapshot though. Let us share our technique. [Read more...]
This really shouldn’t even be a story. It’s one of those obvious statements that shouldn’t require explanation. If you take the title at face value and make it happen, you’re already a step ahead of most of your competitors.
What is all this content marketing talk about anyway? It’s definitely the new buzzword around Internet marketing circles. Why should you care?
Blogging is the new writing medium for the masses. Some people lament the fact that anyone can go about publishing content for the world to see, but those people are probably the great-great-grandchildren of the guys who threw rocks at Gutenberg. I honestly believe that the more people writing, the better off we are. This is especially true for industries like ours. Business SEO is becoming more slavishly devoted to content every day, and I’m always impressed with what friends and colleagues are able to come up with when they sit down and start putting words on the page. People are always looking for writing tips though, and I’m tired of the same generic blogging advice. I thought it might be valuable to look at some words of wisdom from other writers, namely novelists.
So let me offer up a few of my favorite pieces of advice from some great writers: