The Viral Content Myth

Wikimotive Viral Shark

Are you looking to go viral today? Do you want the magic formula, the secret spell, that alchemical reaction that will transform your tired old content into a vibrant viral rocket, blasting into the social-sphere of your target audience and sending them over the moon with purchasing-joy? Well…too bad. Buck up buttercup, because contrary to what many of the affordable SEO companies out there are saying, there simply isn’t a viral shortcut.

(Sorry to disappoint you, but anyone who says otherwise is either a liar or an idiot. They can choose which, I’m generous that way.)

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Business Blog Post Ideas and Planning

Idea

In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a business blog, you have the freedom to pull from the ultimate content resource – the internet.

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What’s Your Blog Saying? (A Quick Trick to Find Out!)

Wikimotive.net Tag Cloud

How do you tell what your blog is about? Sure, you have ideas in your head and dreams in your heart, but it can be difficult to take a step back and look at what you REALLY are saying every day. With Facebook and Twitter Marketing, it’s easy to scroll back through your old posts and get an idea of your voice in a glance. It’s much harder with blogs, because it would take you hours to read through everything you post in a month. There is an interesting way to get a quick snapshot though.  Let us share our technique.  [Read more...]

A Content Marketing Secret That Will Win You Business

Author

What is all this content marketing talk about anyway? It’s definitely the new buzzword around Internet marketing circles. Why should you care?

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Kill Your Darlings and More Novel Advice


Wikimotive Old Typewriters

Blogging is the new writing medium for the masses. Some people lament the fact that anyone can go about publishing content for the world to see, but those people are probably the great-great-grandchildren of the guys who threw rocks at Gutenberg. I honestly believe that the more people writing, the better off we are. This is especially true for industries like ours. Business SEO is becoming more slavishly devoted to content every day, and I’m always impressed with what friends and colleagues are able to come up with when they sit down and start putting words on the page. People are always looking for writing tips though, and I’m tired of the same generic blogging advice. I thought it might be valuable to look at some words of wisdom from other writers, namely novelists.

So let me offer up a few of my favorite pieces of advice from some great writers:

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How To Write Killer Blogs No Matter Your Experience Level

Blogs

You don’t have to look far to find marketers talking about the importance of quality content. It’s everywhere, and for good reason. Your readers and customers are all craving quality content.

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The Half-Life of Quality Content

Wikimotive Fresh Content
The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very nature, has a short half-life. It doesn’t sit pristine on the shelf; it decays. What works for your Business SEO or social media efforts one day could very well get you penalized the next.

It’s Billing’s Law: Educational content inherently degrades over time at a rate relative to changes in the industry.

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Seven Blogging Mistakes That Make You Look Dumb

Dumb Blogger

We all know that blogging is a huge part of increasing the visibility of your business. It’s a way to show off your likable, personal side (I know you have one) while giving readers the information that they’ll need to make an informed decision.

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Content is King, so Keep it Near Your Kingdom

Wikimotive Content is KingWe’ve been writing a lot about writing lately, and for a good reason. In the brave new world of content-first SEO, the ability to reliably and effectively produce unique, quality copy is becoming a valuable commodity. This can be dangerous for many marketers though, because “quality” is a subjective thing…or at least in was in the past. Today, every smart Digital Marketing Company knows that quality is defined by Google, and most half-measures will no longer suffice.

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Blogging For Humans

Blog

We talk a lot about the importance of a blog. As Google’s updates progress, the old adage “content is king” is becoming ever more true. It’s not enough to simply have content though, that content needs to be unique to your site and valuable to the reader. In the rush to keep up with the content volume being demanded by industry best practices, it’s too easy to forget the fundamental point of having a blog to begin with. I mean, of course if should help bolster your Business SEO, but the true point behind a blog is for people to read it!

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