Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium.
When I first started in digital marketing back in 2006, I had a dream of helping people take over the internet realm for their particular niche. At the time, I had 4 automotive clients and with the thought that content and links were so powerful for SEO while social media was the future, I pictured a product where my clients were blogging several times a week and posting them on several different blogs that fit in with particular topics.
Change is good, sometimes. We all have those moments in our lives when we just want to branch out on our own. This is my moment.
I’ve been working for TK/KPA for the last seven years. I have absolutely nothing but positive to say about the company. They’ve treated me better than I probably deserved and I believe we’ve had a mutually beneficial relationship – both parties have grown as a result. I plan on referring KPA for many of the services that I do not offer because looking at it from the inside and seeing what else is out there, I know that they have what it takes to help their dealer clients find amazing success.
With that said, the company is still a growing corporation and I have wanted to operate in more of boutique situation for a little while. As a result, I am launching my own automotive internet marketing firm that will focus on premium social, search, and content marketing services. Dealer Authority is not for every dealership. The expectations are high and the costs will match. For the vast majority of dealers, the power I’ll be bringing to the table would be overkill. For truly aggressive dealers wanting to make a huge impact on their marketing efforts, I’m here to help.
Check out the website, get a feel for the direction that I’m heading, and make a choice: are you ready to get aggressive?
Titles can make or break a blog. The good ones rock and can draw in an audience that you normally wouldn’t have because of the sharing component. People like to share things that sound interesting on social media and titles can be the difference. In many ways, it’s more important than the content itself.
The one out of the group that I think is most important is #2. This is no longer a world where generalizations or all-encompassing posts are regularly effective. That’s not to say that they can’t be, but as Google and Bing improve their ability to narrow down results to exactly what people want and as people get used to the search engines presenting them answers to even the most obscure questions, it has grown ever-important to solve a problem with nearly every post. In the case of this post itself, the problem could be as simple as someone searching for “blog title tips”. Hopefully, in the next few days, Google and Bing will show them this article.
Search and social sharing are the two most important components of driving new traffic to your blog. If you they can’t find you or they’re not being presented your content in their social streams, they aren’t going to become a visitor. It sounds too simple, almost a “duh” moment, but it surprises me how often this portion of content marketing gets missed.
There are many people who believe that when it comes to WordPress based blogs, the only ones which are naturally SEO friendly are those ‘fresh out of the box’ ie. those which have not been customized in any way. When you start to add themes and plugins you begin to create a sort of hybrid version which can become somewhat incompatible with search engines.
Thankfully, there are some fairly easy ways to address this issue and with that in mind let’s look at a few of the SEO do’s and don’ts which will maximize your WordPress based blog’s search engine visibility
DO Make Use of SEO Plugins
When you need SEO help it makes sense to consult an expert in that field rather than a ‘Jack of all trades’. Using a dedicated SEO plugin such as WordPress SEO, Yoast or All in One SEO Pack is a lot like consulting an expert. These plugins are designed to handle all of your SEO needs and many of them are free. There are many themes available for WordPress which offer built in SEO assistance. However, this will tie you to that theme unless you want to redo your SEO whenever you change your theme.
DON’T be Lazy When Adding Images
WordPress has an excellent media uploader that is easy to use, so take advantage of that when adding images to your blog posts. The tool has an easy to follow form to enter all of the SEO information relating to your image and it is important to fill it out in full. You can provide a relevant name for the image, a caption featuring your keyword, alt text and even a description all of which will go some way towards improving SEO on that page/post.
DO Create a Proper Permalink Structure
One of the great things about WordPress is that it gives you the ability to customize your permalinks. This is great in terms of SEO, but only if you make good use of it by choosing a blog title and thus a post URL which will tell search engines (and readers) a little something about the post.
DON’T Go Nuts With Categories & Tags
It is a good idea to use categories to organize your content and to tag your posts; however, it important not go overboard with the categories. If you are going to implement indexing of your blog’s taxonomy archives you will have multiple unnecessary archive pages which are basically duplicates of your posts. It is much better to come up with just a handful of categories that the majority of your content can be filed under. Many SEO experts suggest that between 5 and 7 is the optimal number of categories per WordPress site and that posts should have approximately 3 tags each.
Do Claim Google Authorship On All Posts
Google Authorship is a great way to gain exposure as an expert author in your particular field and will lend additional credibility to your website when used. There are lots of ways to make use of Google Authorship including a variety of plugins which will take care of it for you. Just make sure that your contributing authors have added your blog on their Google+ profile.
These are just a few of the things which will affect the SEO status of your WordPress blog. There are many others that you may wish to thin carefully about including choosing the most appropriate server hosting service and producing truly engaging content. With a little effort and attention to detail you can have effective SEO for your blog.
Many of us who have been doing the hybrid search/social game for long enough remember what it was like to discover Tumblr. I got in pretty early and was able to get Social News as one of my Tumblogs, a pretty decent subdomain that is (unfortunately) completely underutilized and really just focuses on my Instagram pictures. That doesn’t mean that you have to sit around and let Tumblr not work well for you.
SocialMediaToday community contributor Mark Scott posted an interesting piece about using Tumblr as an SEO tool. While there are things in there that aren’t 100% correct such as the concept that all “links you add to all posts on your Tumblr blog are do-follow links” (some are nofollow), but otherwise he gives very sound advice about how to use the platform for something that it’s frankly not very good at for its own self: SEO.
Yes, it’s a great SEO tool and yes, it’s possible to optimize a Tumblog to do well in search, but it’s the benefits that it can bring to other websites where the real juice can come into play. As a supporting site, it’s great for search as long as the content is strong and you’re able to build up a decent following.
Here’s what he said on Social Media Today:
Tumblr essentially functions as a secondary blog you can use solely for the purpose of SEO. You can send optimized links back to the main website, allowing your website’s reach to expand and incoming traffic to multiply. What makes Tumblr great for SEO is the inbuilt promotion and SEO-friendly features that it comes packed with by default.
Read More: Social Media Today
It’s hard being a geek. You have to keep up with all of the things happening in the tech world but you don’t have the time to sort through it all. There are literally hundreds of valid sources of news. A good feedreader can’t handle all of the sources without muddying the water and the standard news aggregators just don’t quite get what we need.
Then, there’s Techi. It’s a project that we’ve worked on for a couple of years now and it’s reached its culminating state of being the ultimate source for the most relevant tech news out there. There are others out there that work fine. Google News has a nice Technology section that doesn’t get updated nearly enough (strange, considering that it’s Google, but what are you going to do?). Techmeme has always been an excellent source but their leaning towards the business side of tech means that much of their news is about rich people or big companies giving lots of money to startups.
Reddit, HackerNews, and Slashdot have the social aspect cornered. Their challenge – they “like” some sites and tend to not like others. The politics within the community are part of what make them strong, but it’s also what keeps some of the most important or interesting news from rising to the point of visibility.
This is where Techi comes in. Yes, it’s a chronologically ordered list of links with some original content worked in, but that’s not what makes it special. The real juice comes from the style of selection. The stories are sorted by editors who try to find the definitive source on a subject regardless of the domain. Just because Techcrunch runs a story doesn’t mean that Hot Hardware doesn’t have a better variation. Unlike Google News, which gives preference to the high traffic sites, or Techmeme, which favors some sites and dismisses most, Techi digs deep into the stories. The editors read the options and determine which one is going to be the best source for the particular topic at hand.
Each story gets a brief lead that either tells the gist of the story in a sentence or two or leads into the bulk of the story if there’s a need to elaborate in order to do the story justice. All of the stories are sourced properly – there’s no scraping and posting like so many other aggregators do. If the best content is on Techdirt, that’s where the reader is directed.
Finally, it’s a 24-hour site. There’s no east-coast/west-coast. There’s no time zone limitation at all. The best tech news around the world is monitored and revealed 24-hours per day, 7-days per week, 365-days per year. Somebody is watching at all times.
There’s serious tech news. There’s offbeat stuff. There are plenty of videos and just the right amount of original content written by some of the same people that contribute to Soshable. It’s a winning mix that can help any geek (or non-geek) get just the right amount of tech news every single day.
The word “ever” is a bold word. It means that you’ll never see an infographic that’s this long, this comprehensive, ever the rest of your life. Normally, I would never make such a claim about anything. Babe Ruth’s 60-homer season was never supposed to be broken, either.
However, I can say with confidence that this one will not be beaten. It’s huge. It’s so huge that I had to split it up into four parts to have the images hosted on the site, then decided to just keep it hosted on the source site because it really does need to be seen in all of its glory. Hattip to Venchito Tampon Jr from Digital Philippines for bringing this to us.
Infographic by Digital Philippines
- Why Use Search Engine Optimization to Your Business? (Infographic)
- Best Practices for Sharing Infographics on Social Media [INFOGRAPHIC]
- 21 poses for your photo-shoot : A handy guide for men Via
- Infogr.am for creating Infographics. [Link]
- Easel.ly Infographic Maker [Link]
- The Infographic Superhighway
One of the most common recommendations for businesses this 2013 is to ramp up content generation and content marketing. They need to do this if they want to maintain a presence in the first SERPs.
Search engines, particularly Google, are working towards providing users with the best possible search results—and that means high-quality websites with original, well-written, and high-quality content. Technical SEO is still important of course, but that alone will not buoy a company website for long.
A blog in general has many uses, but if you cross-match that with the qualities of a company blog, it can give a company the following advantages:
1. For SEO
A company blog is a sound solution for company websites that don’t really need to change or update their content that often. SEO 101 tells us that constant updating is necessary in order to rank, and so a company blog resolves that problem. It may be launched on a different platform or site altogether, but the company’s name and link will always be in the forefront.
If you are paying for a recommended SEO company to manage your official website, you should also commission it to create a company blog, if there isn’t one created yet. Anyone can see how useful a blog can be for SEO: it enables you to do content marketing, link building, market content through social media, and even earn additional income through advertising and PPC, among others.
2. For Marketing and Promotions
A company blog is an excellent venue for releasing press statements, official announcements, and promotional offers. These bits of news can also be for the benefit of the company’s own employees in lieu of an internal memo or email.
In between these important blog posts, the blog’s writers can post articles and write-ups on topics related to the industry the site belongs to, or the products and services it offers to customers. These blog posts can help with your marketing efforts, too. They allow people to see the relevance of your company and the products and/or services you offer. That will encourage them to purchase something or pay for your services.
3. For PR (press relations)
Internet users also tend to be trustful of company blogs. People have the impression that as an authority blog, they contain correct information, accurate facts and valuable articles. Of course, it’s going to be the responsibility of the bloggers to live up to that standard. Doing so will help impress upon the readers the integrity of the company.
The purposes of a company blog are not limited to these three. It depends on what you want to achieve with it, besides being more visible in the SERPs.
Topics for a Company Blog
We’ve mentioned earlier that a company blog can be a useful tool for official announcements and the like. But, since it’s unlikely that a company will need to make such posts every week, company bloggers will have to write about other things to keep up with the regular blog post schedule.
The freedom of a company blogger to select topics to write about is often limited by the following conditions:
- It must be related or pertaining to the industry to which the company belongs to. It makes sense for a cosmetics company to blog about must-have beauty and skin care products for winter or summer, for example. However, readers will no doubt be confused if they find a post talking about budgeting and finance in the same blog.
- It is in line with, or at least supports, the mission of the company and the principles it stands for. A company that promotes green energy, for example, will not publish posts that applaud technologies and innovations that compromise the environment.
- It shouldn’t be blatantly speaking negatively about the company’s competition. Not only is this unethical and unprofessional, it also leaves a negative impression on the public.
- It should never put the company in a questionable light.
So what does that leave company bloggers to write about?
- The exciting products being developed that customers should watch out for.
- A commonly-asked question, which is fully answered and explained in the post.
- Everyday situations will show how your products/services will be very useful.
- The company’s chosen charity or a recent outreach program.
- Economic developments and upheavals, how the company responds to them, and how its products/services will be affected/not affected by them.
- Sympathetic posts about the common problems your target audience face.
- Transcribed video blogs featuring the company, its stores and branches, the employees, etc…
- Accomplishments of the company, including awards and recognitions it receives.
A company blog should be a positive reflection of the blog itself. It should be presentable, professional-looking, has obvious credibility, and is trustworthy. Company bloggers can’t go wrong if they keep that in heart and mind.