If someone asked me for a single piece of advice about blogging, it wouldn’t be a standard answer like “post regularly” or “know your audience”. It wouldn’t be to “find a niche” or “add keywords to your title”. These are all good pieces of advice and are almost always in the mix in “X Top Tips for Blogging” posts that pop up every couple of weeks across the internet.
We have some exciting news here at Wikimotive today. We’re starting a new podcast channel! It’s going to focus on digital marketing interviews, webinars, and other informative (and hopefully entertaining!) segments. We will be releasing the podcast as both video and audio, so you can watch while you eat lunch or listen while you work. You can find the series over at its newly created home, Podcasts.Wikimotive.com.
This post is for everyone out there who is blogging for business or as part of a Company SEO strategy. When you give advice, are you being an artist, or an intellectual? What’s the difference? Well, as the beautiful image above states:
An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.
Here at Wikimotive, we believe that when giving advice, you should always strive to be the artist.
When it comes to wannabe-writers and reading, Stephen King tells us there is a magic moment, and this is true (even for SEO writers). There is a single intoxicating instant that only readers are privy to, and it comes when you lay down the book, shake your head with wonder, and mutter:
“This guy SUCKS. I Can write better than this!”
Let’s forget for a moment that the overwhelming majority of SEO companies the average small business owner will encounter provide a service of no value whatsoever. Let’s pretend that the majority of SEO providers are not outright scam artists. I’m only going to address the small percentage of us that provide a real service capable of producing ROI in some form for our clients (I’d wager less than 1% of the industry). For those SEO agencies in the 1%, what tangible evidence can one find that might separate the good from the great? Or maybe, more importantly, is there a single key indicator that could be used to dismiss most of the pack right off the bat when shopping for an SEO firm?
Over the past couple years, the pagination of content has become a popular tactic. For those of you who don’t keep up with asinine marketing terms, pagination in this context just means spreading your content out over multiple pages. This is usually done to increase views and lower bounce rates, both of which are great things for the advertisers on your page, and your own bottom line. It’s a little annoying, but it does have its uses, especially with longer content or listed items. If you want to implement some pagination domination as part of your Business SEO, more power to you, just make sure you’re going about it the right way.
According to Google, there are three ways to paginate content and maintain all your link juice:
Exchanging links was once a viable link building tactic. A website would give you a link with the exact anchor text you wanted, you’d do the same for them, and everything was hunky-dory with the world. That was well and good as recently as a couple years ago, but to do that today shows a stunning lack of industry knowledge. Please, if you’re exchanging (bad) links as part of your small business SEO, stop before you get penalized.