Tumblr Basics

Tumblr Basics

In the on again, off again love affair I have with Tumblr, one thing is clear – unless they completely take a dump, I’ll always go back.

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Infographics for SEO

Infographics for SEO

This article originally appeared on GridSix, an internet marketing training company that we support. Check out more helpful training articles there.

For years, link-bait has been the highest level of link-building available. There’s nothing better for increasing rankings than to have a viral piece of content spread throughout the internet, getting posted and reposted across a wide-array of websites, blogs, and social media sites.

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Your Google Plus Business Page (quickly)

Google Plus Business Page

QUICK! How much time should you spend building your Google+ Business Page? That’s right – 5 minutes.

Now, how much time should you spend working on your Google+Business Page once it’s built?

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How to Optimize Video for Search

Optimize Video for Search

If a tree falls in a forest and no one is around to hear it, does it make a sound?

If a video gets posted to YouTube and nobody can find it to view it, does it really get played at all?

The goal of making a video for a car dealership (or any business, for that matter) is to get viewed. Using video for marketing can be an extremely beneficial practice, but so often dealers are out there making videos but not doing what it takes to get the video found on YouTube or through Google searches. The solution – optimize it.

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What Skills are the Tech Giants Looking For?

Tech Company Skills

Jobs at Google, Facebook and Apple are the most sought-after careers in the Silicon Valley. 1 in 4 young professionals want to work at Google, but fewer than 1 in 250 applicants will ever work at the company. Knowing what types of skills and expertise these companies are looking for will somehow give you an idea whether you stand a chance to enjoy the perks that these companies provide to its employees.

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SEO Lives (despite recent statements to the contrary)

SEO is Not Dead

If there’s one thing that irks me about internet marketers, it’s that they seem to like to declare that something’s not working, particularly if it becomes harder. Most of the times when I get into a rant session like I’m about to start, I like to link to the “rantee” in question. In this case, the arguments are so poor and the conclusions are so misleading that I won’t even grant it a link.

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Silicon Valley Perks, Visualized

Massages at Work

Some people love their jobs and for good reason.

In Silicon Valley, high-valued tech employees are offered luxuries that would make many believe they live like rock stars. In many cases, they do, or at least they’re treated like rock stars by their employees such as Google, Tagged.com, and Linkedin.

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The Social Dangers of Guest Posting

Guest Posting Pitfalls

Gaining guest posting opportunities on credible blogs and websites has been a staple in the Internet marketing strategies of brands, businesses and bloggers for the past several years. Building and maintaining social relationships with bloggers and audiences has always been the foolproof formula for achieving such opportunities.

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Speaking at Driving Sales Executive Summit #DSES

Driving Sales Executive Summit

Those of you who know me well enough know that most everything I do has more than one purpose. Today, as I prepare to leave the lovely weather in southern California to drive through the desert to Las Vegas, I wanted to do a post that does more than just tell you that I’ll be gone.

The Driving Sales Executive Summit is at the Bellagio this year and I’ll be delivering one of the keynotes in a few hours. As such, there will not be any more posts today, but I’ll give you a recap when it’s done. I’ll be talking about search and social in 2012 and how Google is making big changes while Facebook will be buying Bing; it should all be interesting stuff.

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How the Lines Between Search and Social Will Blur in 2012

Search and Social Lines Blurred

On Sunday, I will be delivering a mini-keynote (is 30 minutes a keynote?) at the Driving Sales Executive Summit at the Bellagio in Las Vegas for TK Carsites. The topic is “Search and Social in 2012″ and I am quickly realizing while I’m putting it together that fitting the topic into a 30 minute speech reminds me of Matthew 19:24:

“It is easier for a camel to pass through the eye of a needle, than for a rich man to enter into the kingdom of heaven.”

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