People soshalize. They don't care how it's spelled. They just do it.
Google’s newest patent will prove to be both beneficial and terrifying to users, which is just about par for the course for the search engine juggernaut. It involves tracking you wherever you go and then collating and analyzing that data for personal identification trends. Creepy? For sure. Useful for Business SEO and social media? You betcha. [Read more...]
Go ahead and mark this down as the unpopular answer to the common question of the day. When people ask me what the secret sauce is in any truly successful search marketing program, whether through search engine optimization or PPC, my answer is never greeted with enthusiasm. The answer: manual effort.
“How about a magic trick? I’m gonna make this keyword disappear.”
*SMASH*
“TA DAA! It’s…It’s gone.”
By now, if you’ve been reading what I’ve been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them to do will be using high-quality content on their websites as the hub through which they can make their marketing blossom.
The vast majority of business websites out there tend to stay laser-focused on their goals. Whether they’re intended to sell a product or generate leads, it seems that all of the content placed on their websites works towards this end. While there’s something that can be said about the strategy, changes at Google, Bing, and social media sites makes it beneficial to post content that does nothing more than educate, entertain, or act as a resource for people without attempting to sell or generate a lead.
Back in America’s early beginnings, during the Industrial Revolution, men like Carnegie and Rockefeller were titans among the masses. These men single handedly changed the world. While their visions made our world what it is today, they did not provide us with oil fields and railways out of pure kindness; money was made and it made men like Carnegie and Rockefeller very wealthy.
Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Once they admit that it does (as countless studies and tests have indicated), the flood of spam and blackhat SEO techniques will grow larger than it already has. This is important to understand for anyone doing research on the topic. Google isn’t trying to deceive people for the sake of being deceptive. They’re trying to protect the sanctity of what will become their greatest advantage in the ongoing search engine wars. They will not sit back and do what Yahoo did a decade ago, relying on mass adoption to carry them through. Just because Google is on top today doesn’t mean that they have no fears for the future.
Many may agree that the reason Google+ hasn’t quite taken off as many may had thought it would is due to lacking in the ease of socializing. Although circles are a great way to place people and choose who we want to directly share with, we have become accustomed to finding and interacting with people a little more openly and simpler.
This is not to say Google hasn’t tried to make their social networking site more social, with Hangouts and Communities, they are surely putting great effort into adding features that are innovative and some that we are already familiar with elsewhere. Yet, it must be difficult to try and create a social network these days, especially with the competition and to try to succeed without mimicking them, even though you know from their lessons as to what works and what hasn’t.
I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.
