SEO Crisis Management for Websites Affected by Google Penguin

Penguin

To keep its search results relevant and free of spam, Google introduced its latest update Google Penguin. With each update introduced by Google, websites should be optimized to get rid of spam and continue ranking well in SERPs. Every update developed by Google is aimed at maintaining its monopoly by providing relevant SERPs that are useful, informative and spam free.

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SEO For Small Businesses – An Overview

SEO Target

When you have a small business, chances are that you will not pay attention to a social marketing aspect known as search engine optimization or SEO. The concept of SEO is ideal for small businesses as they usually cater to specialized niches.

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3 Things Through Which To Judge SEO Providers

Search Engine Optimization

This particular video covers the automotive industry but it can be applied to anyone. Search engine optimization is so shrouded in mystery sometimes that sifting through what’s real and what’s “smoke and mirrors” sold by “snake oil salesmen” can be a challenge. The pitches have a tendency to sound the same.

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Power Plays and Landmark Changes to Marketing as of Late

Don Draper

Unless you’ve been in a coma for a while, you’ve probably noticed that the past few years of global Internet use have changed the game of marketing completely. These days, a consumer can immediately find a page for something the consumer likes—which is great for anyone selling anything.

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Ways to get More Traffic for your Facebook Page Through Search Engine Optimization

SEO

Facebook is the New SEO Secret

Attracting traffic through Facebook is a relatively-new but effective technique. Here are some tips and ways to attract traffic for your Facebook page through search engine optimization.
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Inbound Marketing for All Size Businesses: Earning Customers Without Spending a Dime

Dime

The thing about marketing nowadays is that there are more options for small business owners who are looking for more customers to take a look at their products and services. There have been numerous theories and schools of thought dedicated to various methods of online marketing, all of which are quite effective in their own way. One of them is inbound marketing, and this one has its own set of advantages. [Read more...]

Social Media’s Role in Automotive SEO

Social Media Role in SEO

Many in the social media industry got started from search marketing. In early 2007, many in the SEO world started noticing the benefits that social held over the various search algorithms and gave it a look. From there, a lot of them were hooked.

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The Advantage of Google’s New Search Plus Your World: Indexing Your Content Faster

Google Indexing

A Google+ update sent out by internet entrepreneur and FamilyLink.com founder Paul Allen hints there may be another reason to keep an eye on the recently launched Search Plus Your World. According to the post, Google looks to be indexing web content faster for users who are logged in to its social network than those who are not.

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What is the Importance of the Google +1 Button Versus PageRank?

Plus 1 vs PageRank

SEO is one of the most effective methods for increasing visibility and  boosting traffic online. And with Google the being undisputed king of  the online search game, its ranking system is the one most publishers and marketers aim to please with their SEO efforts. However, many have found that keeping up with the company’s ever changing algorithm can be a full time job in and of itself.

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