Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium.
With certain video games placing more of an emphasis on health than anything else, it’s clear that there is a demand for said emphasis. The typical gamer does not engage in physical activity as much as he or she should, so the idea of games incorporating more active elements is smart. In fact, one can make the argument that Nintendo was one of the companies at the forefront of this, given the success of its “Wii Fit” series.
With that said, the idea of Nintendo’s recent focus on “quality of life” may not bode as well and I believe it doesn’t speak well about Nintendo’s marketing in general.
If I were to tell you that companies like Facebook, Google, and others would have the ability to work together, you might think that it’d be a silly claim to make. After all, these are companies that are looking to make it to the top and the only way that they can be at their best is through competition. That being said, it appears as though they made peace, at least for one day. This is where a particular time called the Safer Internet Day has to be talked about.
Those who have been bullied know all too well about the physical – not to mention emotional – trauma that it can cause. However, these days it’s like the bullying does not end at school, as the online world has been both a blessing and a curse. For as much software as there is as far as communication is concerned, there have been a number of stories of young men and women being harassed through the Internet. Stories like the one about five-year-old Disney star Mia Talerico being sent death threats shows that this problem hasn’t faded entirely, regardless of the level of awareness it’s garnered.
With so many people either heading to their local Best Buy or reputable mom-and-pop shop in order to take care of their technological needs, it’s very easy to forget about RadioShack. Even though there are still a number of stores that are in business, for one reason or another, they are overlooked. One of the reasons, that I could gather, was the store was simply too stuck in the past. In a lack of effort that should raise the ire of any social media agency, RadioShack seemed reluctant to adapt.
This does not mean that the store did not try, though, and nowhere has that been clearer than in its commercial which aired during this year’s Super Bowl. The commercial opened with two sales representatives from RadioShack, one of them hanging up the phone before uttering, “The 80’s called. They want their store back.” At that moment, a series of icons from the 1980’s come into the store and proceed to take every bit of merchandise in order to make way for the future. Here are 3 reasons why this commercial works.
1. Nostalgia is a powerful tool. No matter how advanced things may become, it’s easy to look back on what you grew up with a sense of fondness. Fortunately, there are many different characters featured in this commercial that it is difficult to find one that wouldn’t be familiar. Horror movie fans from the 80’s would most likely remember the possessed doll known as Chucky. Hulk Hogan should also be recognizable, even if non-wrestling fans were watching, given his status as a household name.
2. It has enough entertainment to keep viewers interested. While the object of a commercial is to sell the audience on a product, service, or in this case an entire store, it should be created in such a way that comes across as entertaining. Fortunately, this is an ad where more than one viewing is required in order to pick up on the subtler references. For example, when Cliff Clavin from “Cheers” is stacking boxes around the 0:30 mark, it’s easy to overlook vintage video game character Q*Bert, hopping from one piece of merchandise to the next in the same shot.
3. RadioShack has proven itself to be self-aware. The fact that the company had enough humility to put forth a commercial that made fun of itself should speak volumes. It’s apparent that there are fewer customers going to those stores, especially when given the prevalence of other retailers that may be able to offer more than the same services. Every business has to change with the times or else it stands the risk of being left behind. Whether it’s unknown as to whether or not this ad will result in greater sales, it’s still a bold – not to mention fun – advertising maneuver.