Groupon Gets a Facelift

Groupon Redesign

Groupon, the former daily deals site that turned into a social deals site that is trying to turn into a marketplace site has released its first redesign just in time for its five-year birthday. They aren’t just changing colors from old-school green to clean and tidy white. They’re trying to reinvent themselves… again.

After passing up on a $6,000,000,000 offer from Google a few years ago, they’ve had ups and downs. Mostly downs. That’s not to say that they don’t have a future, but it will take more than a redesign and a new direction to justify passing up on billions.

Here’s what Mashable had to say about the new design:

When users visit Groupon now, they will see a spotlighted deal followed by personalized collections of deals and a left-hand navigation menu, which lets users browse deals by category. There is now a search option featured prominently at the top — long overdue — which finally lets users search for keywords across categories. For example, someone looking for sushi would be shown restaurant deals, as well as deals for sushi classes and merchandise.

Read More: Mashable

What Might Change for Groupon if They Begin to Charge a Fee for Their Service

Groupon Deals

The pundits have been critical, and the competitors have been multiplying in number, but Groupon is still sitting atop the pile in the daily deals space. For consumers, the service is attractive for the simple fact that they don’t have to pay to use it, and can actually save money on the things they want to buy by taking the company up on its deals.

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