Foursquare has quietly been making moves that will have a major impact on local businesses and local internet marketing. The service is already used to check in at a variety of places, and now their reach will be expanding.
The recent introduction of the iOS 5, the new operating system included in the iPhone 4s, has not only created opportunities for Apple, but third parties as well. Geo-driven social network Foursquare is one party that has decided to tap into its rich functionality right away with the recent launch of Radar.
When I originally posted this article on Techi, I forgot to take one major thing into account. Most people who are passionate about their favorite social media sites are often blinded by their feelings. They understand the need for change and innovation but often do not take honest feedback very well.
That was the case with these questions as I received a barrage of emails, IMs, and even phone calls from people telling me that their favorite sites “are doing just fine, thank you very much.” In most cases, I replied with a terse but honest response.
If there’s one thing that we’ve learned from MySpace, it’s that no matter how big you are you can fall if you don’t adjust. Social media is mercurial with it’s rate of change and as a result many (most?) who have fallen over the years did so because they didn’t ask themselves the tough questions.