Are You Truly Recognizing Your Employees?

Success

We work to make money. That’s the point. While many of us find fulfillment through our work, it still normally comes down to money as the driving force that gets us up in the morning, puts us in our cars, and heads us down the road to our job. While money might be the motivating factor for having a job, it’s not the most important motivator for keeping employees happy.

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Unify Your Content, Search, and Social Strategies

Content Search Social

It’s very possible that I’m beating a dead horse on this one, but I’d rather beat a dead one than a live one.

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Let’s Face It. Google Is Search.

Google Search

Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”

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More Evidence that Women Rule Social Media

Woman on a Computer

Women rule social media. There have been numerous studies that show that sites like Facebook, Twitter, and Pinterest are dominated by women. 75% of women according to Pew Research Center use social networking sites compared to 63% of men. This is important to understand.

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How People Are Traveling in 2013

2013_People_Traveling_Infographic

Traveling can be fun, but it tends to be more about the destination rather than the actual traveling, due to the chaos that ensues once arriving at the airport. Long line-ups, delays, and baggage issues can make going on a trip harder than it needs to be, but keeping focused on the actual arrival is what motivates most of us to tolerate this madness year after year.

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Infographic on Long Tail SEO

Wikimotive Long Tail Cat

Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for the majority of searches and search-driven traffic. There are a few large benefits to long tail keywords, and they shouldn’t be overlooked by marketers in any industry.  [Read more...]

True Content Marketing for B2B Needs Bigger Budgets

Content Marketing

This really shouldn’t even be a story. It’s one of those obvious statements that shouldn’t require explanation. If you take the title at face value and make it happen, you’re already a step ahead of most of your competitors.

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The Psychology of an Internet Troll

internet-trolls top

Take extreme caution when becoming involved with online social forums such as chat rooms and even Facebook. The “Trolling effect” has been recognized by scientists as the shifting of our identities when we are online because we essentially have no worries of physical altercation or “real” social rejection since we are able to hide behind our computer screens. Recently, this phenomena has become one of the headlining issues within the online community, and many are concerned that the hateful words being tossed around without regard are contributing heavily towards depression and suicide rates. [Read more...]

Retail Social Media Top 10 [Infographic]

RETAIL-SOCIAL-MEDIA-TOP-10.v.5b

Social networking sites have provided companies with a platform to reach their consumers in a new, fresh, and efficient way. Retailers are one industry that has jumped on the social media bandwagon, however, they all are not on the same playing field. Let’s take a look at what retailers are the top dogs on the various social media sites. [Read more...]

The Failure of 9 Social Media Sites

Graveyard

There’s something about infographics that make claims based on perspectives and opinions rather than facts. This infographic from MyLife does just that and tries to list the top 10 failed social media sites.

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