The 2013 Breast Cancer Awareness (BCA) Campaign theme, Let’s Defeat Breast Cancer. We’re Stronger Together is designed to move public focus beyond awareness and harness the power of social media to encourage specific actions that bring us all closer to a world without breast cancer.
As children become even more immersed in technology, foster homes and guardians can use social media to understand these children better and learn about potential risks they are facing.
Bill Clinton on Twitter is like Lindsay Lohan in rehab—it just makes sense. Twitter is a great way to stay in the loop with some of your favorite people.
Voting isn’t exactly the most social thing. In fact, you’re supposed to vote on your own. In today’s world of sharing everything, Facebook is giving people the opportunity to tell the world that they voted.
The top-screen message should appear when you log into Facebook today if you’re in the United States. It is a mild encouragement to let your friends know that you are voting; if you click the button, when they log in they’ll see your profile picture in the box.
It’s a nice little feature that allows people to let others know they voted. It’s unlikely that anyone will decide to vote if they weren’t going to just because they see that all of their friends voted, but it’s still good to see Facebook participating in the government process. Most American’s Facebook news feeds have been flooded with discussions about politics over the last few weeks. While many choose to avoid political discussions altogether (and especially on their social networks) it has still been a challenge to avoid seeing it. Soon, it will all be over.
With the election happening tomorrow, we should take a look at the way that both sides used search and media to campaign for their candidate.
If We’ve Learned One Thing This Political Season, It’s That Sound Bytes Are Socially Amplified Exponentially
First and foremost, it’s no longer a “sound bite”. Thanks to the internet, can we just call it a “sound byte”. That’s what it has become.
Now, onto the topic. It wasn’t this bad in 2008. It barely existed in 2004. I don’t even remember the 2000 campaign season.
Did you catch the presidential debate this week? It was of the more intense events from any recent election. The candidates appeared as though they might drop the mics and go for blood any second. Luckily, it didn’t come to that, but there was another group waiting in the wings, poised to pounce at the first opportunity. Of course we’re talking about the cyber-snipers, the people who watch national events just waiting for phrases with viral potential to drop, so they can exploit it for marketing with Facebook and Twitter. They got lucky this debate, because when Romney said “They brought us whole binders full of women,” a star was born.
The phrase was used innocuously, but it was taken out of context and spread around the web like wildfire. Grabbing this kind of phrase while it’s hot is a marketing dream, beneficial to pretty much any business. Don’t believe it? Let us show you a couple examples.
It doesn’t matter if you’re just using social media to vent. It doesn’t matter if you were exaggerating or trying to impress friends with boldness. It doesn’t matter if you’re a 16-year-old Ohio high school student with no way of carrying out what you called for in the Tweet. As Alyssa Douglas has learned, you never make requests for presidential assassinations anywhere, particularly on a public social profile such as the one she used to have on Twitter.
Obama has utilized social media marketing since his first campaign back in 2008, and many suspect that’s the reason he was able to defeat John McCain and the implacable Alaskan so handily; Mitt Romney won’t go so gentle into that good night. He’s been spreading his campaign over both Facebook and Twitter, he doesn’t have the saturation of Obama, and evidence suggests he gaffed by buying a large quantity of followers, but at least he’s trying.
The Romney campaign made history this week when they purchased a national trending topic on Twitter, the first presidential campaign to ever do so. #RomneyRyan2012 appeared as a trending topic Thursday night, the night Romney finally spoke at the RNC. His campaign also live-Tweeted the event, posting snippets of the speeches and additional commentary.
What were the results? From a pure numbers standpoint, it looks like it was a rousing success. There were tens of thousands of Tweets by the middle of last night and there are more every second. Keep in mind that Tweets means unique Tweets, there were also an abundance of reTweets and other shares, so it’s safe to say that the message achieved a high level of saturation…but what kind of message was it?
You can check out the hashtag for yourself, but here is a sampling of the top 10 from the time of this writing:
–I’m sure Obama cringes when he sees ads like this! “America Bows to Nobody!”
–So are we going to unite now and get #RomneyRyan2012 elected? YES!
And, not eloquent perhaps, but unarguably succinct:
–@BarackObama Pack ya s***
The majority of Tweets are actually positive, and the majority of negative Tweets are making fun of Clint “Dirty Harry” Eastwood’s invisible chair bit (which is currently going viral as a meme). So overall, the experiment was a grand-slam for #RomneyRyan2012.
Now, I know what you’re thinking. “Should I sponsor a Tweet for my own business or event?” Well, to tell you the truth, in all this excitement I kind of lost track myself. But being as this is Twitter, the most powerful social network in the world, and could blow your reputation clean off, you’ve got yo ask yourself one question: Do I feel lucky?
Well, do ya, punk?
There’s a big day coming in America. The future of our country rests on this day, and to some it means everything. As Election Day quickly approaches, we need to remember to educate ourselves on the upcoming candidates. Knowing what both President Barack Obama and Mitt Romney are bringing to the table is absolutely key in deciding who to vote for this November.. Currently, only 43.1% of Americans agree with Obama’s opinion on key issues and over half disapprove of how he is handling the country. But is Romney the candidate to overtake Obama?
According to recent surveys, there are two important issues being taken into consideration by voters: same sex marriage and the creation of jobs. As a country, 45.4% of people support same sex marriage. Mitt Romney opposes gay marriage, bringing his chances of winning to an impressive 51.5%. But, is this the pull he needs to win the election?
There are many opinions about which way our country should lean when it comes to election day. The most important thing you can do is get out and vote. Former President Franklin D. Roosevelt once said, “Nobody will ever deprive the American people of the right to vote except the American people themselves – and the only way they could do this is by not voting.” So get out there and let your voice be heard!