People soshalize. They don't care how it's spelled. They just do it.
I’m what you might call an Apple Hipster. I was using the Macintosh and Apple IIe before they were cool. The various companies that I’ve worked for over the last decade and a half converted me to be a PC guy, but definitely not by choice. That’s why it was a surprise to those who know me when I bought a G1, the first official Android phone, back in 2008.
The buildup to the Facebook IPO scheduled for a week from now has been anything but boring. Even the boring parts are being blown up in ways that make them exciting, such as the media’s fascination with Mark Zuckerberg’s hoodie during his IPO roadshow. Long-term investors are starting to get the jitters based upon declarations of “innovation before profits” coming from Facebook’s upper management. Is the table being set for a roller coaster ride after their initial public offering?
Yes.
Time saving tools are always welcome to anyone with the job title social media manager. If you have this title, or something similar, it is very likely that you manage multiple social accounts everyday. Whether it is different social networks, multiple Twitter IDs, or brand clients, efficient tools are necessary to keep updates flowing.
Whether you’re maintaining a personal or a business Facebook page for marketing or for branding, running out of things to post or share is a no-no. It is important to keep yourself visible and active among your followers, more so for business pages. That’s why when I chanced upon this Facebook app, I was nothing short of thrilled. [Read more...]
There is a huge effect of Facebook Timeline on brand pages as it opens a number of opportunities for those business entities who wants to market and build their brand online through the best social networking site. A successful fan page is one that allows the business to reach potential clients, connect with honest customers, and build an image of loyalty in their market of existence.
What determines your choice when purchasing clothing? Is it the style or how many people like the item on Facebook? In Brazil a retailer by the name of C&A decided to merge technology and fashion with Facebook likes. It’s called FashionLike. Shoppers will have the option to choose certain items of clothing, measured by how many likes the item has.
A report from Reuters recently came out stating that marketers are entertaining the idea of spending a higher percentage of their marketing budget on social media campaigns. According to Lions Gate Entertainment Corp Chief Executive Jon Feltheimer, studios will look to spend less on TV ads and more on online promotions. The Hunger Games (over 5 million fans on Facebook) is used as an example of a successful movie that relied heavily on social buzz. According to Feltheimer, their marketers saved $15-$20 million by taking an online-heavy media approach.
The office can be full of distractions that affect your tasks, whether that is Facebook or the gabby co-worker. Whatever gets in your way, there are ways to overcome them; here are several helpful ways to stay on task each day:
Make a daily schedule: Every morning you arrive to the office, make a schedule. View your emails and calendars to figure out how to make your schedule for the day. Review your tasks and prioritize your list by earliest deadline to the latest deadline. Overestimate tasks by 10-15 minutes because it is better to finish early than to rush and try to finish because you realize you didn’t allow yourself enough to complete the task. [Read more...]
Big corporations, small businesses, non-profits, and even politicians are seeing the value in social media, which means that the surge in social media marketing and advertisements will only continue to increase.
