Tips for Creating Pinnable Content

Pinterest Random

Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium.

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Is “Quality of Life” Indicative of Nintendo’s Marketing?

Nintendo

With certain video games placing more of an emphasis on health than anything else, it’s clear that there is a demand for said emphasis. The typical gamer does not engage in physical activity as much as he or she should, so the idea of games incorporating more active elements is smart. In fact, one can make the argument that Nintendo was one of the companies at the forefront of this, given the success of its “Wii Fit” series.

With that said, the idea of Nintendo’s recent focus on “quality of life” may not bode as well and I believe it doesn’t speak well about Nintendo’s marketing in general.

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Website Chat Should Shoot for Quality First, Quantity Second

Tearing Down the Wall

There’s a disturbing trend I’m seeing in the automotive industry when I visit websites. Perhaps it’s been like this for a while and I simply took my eye off the chat ball. When I see chat windows that instantly prompt for the customer’s contact information, it makes me cry a little inside.

This isn’t what chat is supposed to be about. I’d love to have that debate with anyone. Chat is an alternative means of instant information. In other words, it’s more akin to phone calls than to anything else. If you believe in having a barrier of entry for your customers to chat, then you should have your receptionist answer the phone with, “Thank you for calling XYZ Motors. Can I have your name, phone number, and email address, please? No? Okay, thank you for calling.”

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Social Media isn’t a Megaphone. It’s a Two-Way Radio

Megaphone

Social media is the one marketing medium that allows customers and businesses to interact in an organic fashion.  However, it astonishes me just how many companies don’t take advantage of this.  Rather than engaging with their customers on social media, they use it to tell the customer what the business wants to say.  There is very little listening going on.

I would suggest that every business should use social media as a two-way radio as opposed to the megaphone that it currently is for so many companies.  When you listen as well as speak, you get the opportunity to find out what your customers want, what they need, and what they think of your business. [Read more...]

How Social Media Wound Up Costing $80,000

Facebook Login

If there’s one family that’s probably not too fond of social media these days, it has to be the Snays. It was recently reported that 69-year-old Patrick Snay, the former Guillver Preparatory School head, filed an age discriminatory complaint following issues with his contract. Snay came to an agreement with the school that would ultimately wind up with him being granted an $80,000 settlement. When Snay’s daughter took to Facebook to boast, said settlement went out the window. Along with it went the aforementioned sum of money.

The fact that Snay’s daughter’s grouo of 1,200 followers saw the message was bad enough but keep in mind that many of them were in Gulliver at one point or another. One could make the argument that Snay should have been clear with his family, telling them about the confidentiality agreement that came with the settlement. If he did not properly detail it, then it would be nothing short of an oversight on his part. While $80,000 might not seem like much to some people, to others it can practically change their entire worlds.

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Use Images to Improve Social Media Marketing

Photographer

It’s no secret that images are a powerful tool in human communication. Numerous psychological studies have found that our brains not only process images more quickly than text, but images also register with us on an emotional level. Throughout the history of humanity written text has only been around for a few thousand years, while visual stimulants and images have been around for tens of thousands of years. Even cavemen used images, shown in the paintings they left behind.

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How Social Media Impacts (or Doesn’t Impact) ROI

Social Media Like

The more social media followers, the better — right? As is often the case, it’s not quite that simple.

A big boost in your Twitter followers might give you a warm glow inside, but it’s not going to pay the bills. Likewise, a popular post on Facebook might collect hundreds or thousands of “likes,” but it doesn’t always follow that your bottom line will receive a boost.

To ensure that your social media presence is effectively advancing your company and brand, you’ll have to hit the right notes with your customer base and navigate a minefield of dodgy shortcuts. And it’s important to understand exactly what you’re getting (and what you’re not getting) from your company’s investment in social media. [Read more...]

Localize on Social Media or Else

University of Albany

Don’t worry. This isn’t one of those “feel good” stories about how social media is all about interacting with your local community. That part’s true, but you should know that already, right?

Today, let’s go over a quick explanation of how social media algorithms, especially Facebook’s, work and why you’re actually hurting your local page’s chances of being seen by having too many people outside of your local area liking your page. It isn’t just a matter of them not being interested in your content the way that locals will. It is an algorithm play that can actually prevent locals from seeing your posts.

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Facebook Ads Power Editor gets a Facelift

Power Editor

Those of us in the Facebook advertising world were greeted with an amazing new look and feel to Facebook Power Editor today. This is a pretty neat development for those who are new to the tool because it’s much cleaner and more organized than before.

While the changes were mostly cosmetic, it does allow for real-time monitoring of stats rather than constant downloading. That’s all. No big deal otherwise.

How to Take Advantage of Trending Topics

Trending

Social media marketers know the key to reaching a broad audience is through an understanding of what it is their targeted audience wants to see. To remain relevant, note-worthy and timely, you’ll have to do a bit of research to find out what those wants are. Doing so will help you better comment on the topics and become part of a greater conversation.

One of the greatest ways to do this, is to take advantage of trending topics on multiple social media platforms, which, luckily, make it easy for you to determine the data you need. By better understanding your audience, you’ll be able to create content that interacts with them and brings your message to the forefront. Here’s a list of the best places on the internet to gather data to help you become the trendiest spokesperson for your company: [Read more...]