Stop right now before you settle for a pre-selected Google+ cover image just because it’s there, it’s easy, and it was hand-picked by Google so it has to be a winner, right? Wrong; picking from a limited assortment of cover photos shows that you’re either lazy or uncreative, both of which don’t bode well for you whether it’s a business or personal social media (SM) profile. Like it or not, your cover image is just as important as your profile image and it depends on what type of vibe you’re after to determine the direction you should head.
Though most of us use social media as a way to keep up with friends or take photos of what we’re eating, it’s increasing its value and importance in many other fields. Specifically, social media and technology are helping businesses become more productive and do things that might once have been unimaginable.
It gives the little guys a chance to compete with Fortune 500 companies, and customers the ability to find everyone in between. If your company is looking for a change, but has yet to hop on the social media bandwagon yet, here are some reasons why you should strap in for the long haul. [Read more...]
In 1995, Nintendo released a video game system called the Virtual Boy, which was touted as a virtual reality gaming platform. In short, you would be able to feel as though you were in the environment of every game. This idea, while interesting on paper, was poor in terms of execution and it seemed like no one took a stab at virtual reality in gaming since then. Yes, there might have been rumblings here and there but no company wanted to make another attempt at it.
That was, however, until the entity known as Oculus VR made its presence felt with the Oculus Rift. For those who do not know, the Oculus Rift is a virtual reality head-mounted device that was created in 2012. Since that time, it’s been in development but the support it garnered has been, in a word, tremendous. With a Kickstarter-funded amount of over $2,400,000 and notable names in gaming like John Carmack coming onboard the project, the Oculus Rift is under a perpetual microscope.
I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It’s a chronological feed, after all, and posting it once will only get it seen by an extremely small portion of your audience.
With that said, it’s getting out of hand. I have been finding posts that are months old and no longer relevant hitting my feed from car dealers around the country. There’s a limit. Old news is old news. In the case of the Tweet above, the article posted on Twitter by a Toyota dealer on March 30, 2014, is a link to an article from July 4, 2013. That’s too long for this type of news.
When recycling posts on Twitter, here are some things to keep in mind:
- Is it relevant? Old posts are find if there’s context that makes it work today. For example, posting an article about Tesla’s early days in trying to launch with dealerships would make sense to post considering their current stance.
- Is it timeless? Some posts, particularly advice posts that give the reader information they can use today, can be posted up until the point that they’re obsolete. An example of this would be a video that demonstrates how to change the batteries in a key fob. Until they change the way you open the key fob, it still makes sense to post for months, even years after the original.
- Is it nostalgic? There are times when old posts are even better than new ones. A picture of an old Honda ad from the 70s would play well to show how far the company has come over the years.
- Has it been posted very recently? This is one of my biggest pet peeves. If a post comes through today that is just a different wording on something posted yesterday, than it’s not acceptable. The exception: timely events. If you have a big sale or charity event this weekend, then posting a different variation of the same thing over and over again is acceptable and demonstrates focus on the event.
As more companies use content libraries to keep the feeds flowing, it’s important to keep in mind that the libraries must be refreshed. They must be pruned. In the case of the post above, it’s simply not acceptable. That was news for about a month. There is plenty of content out there in the form of current news about every manufacturer and the local area. Don’t get stuck beating a dead horse with your posts.
Social business and social media, while two distinct entities and completely non-interchangeable, are similar in that they both aspire to leverage one and the same concept: the power of social engagement and communication.
Nowadays, customers demand more open communication and personal relationships with businesses. The incoming workforce expects a more flexible working environment, and the more successful companies uphold a culture and organizational framework mirroring their social values.
It’s no wonder that more and more tools are being designed to bring the social aspects of a business to the fore. Here are a few of them: [Read more...]
When MySpace re-launched last year, it seemed like it found its niche as a music portal of sorts. This wasn’t to say that it would take over the more renowned platforms like Facebook and Twitter in terms of popularity but it didn’t necessarily have to.
All that it would have to do is offer something unique compared to the competition. In my view, neither Facebook nor Twitter explored the music spectrum at length. With this in mind, shouldn’t MySpace be considered a “social music source” of sorts?
If Tumblr has a say in it, perhaps not the greatest.
Valentine’s Day is one of the most important holidays of the year for many flower retailers. Unfortunately online merchants like 1-800-Flowers were stuck dealing with thousands of angry customers after many deliveries didn’t arrive on time this year due to bad weather.
Of course, there’s nothing that could have been done to control the weather, but let’s take a look to see what the companies did in terms of social media engagement with customers and how they might be able to improve in the future.
Tweets have rapidly become a mainstay in most forms of entertainment. From sports broadcasts showing athletes’ tweets to news channels like CNN implementing live tweets from viewers, Twitter has been infused into society to the point where even technological illiterates know what it is. The primary form of content on Twitter is tweets — 140 characters at most. But what is the life-span of these concise messages? Let’s travel with a tweet in real-time to find out:
Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium.
With certain video games placing more of an emphasis on health than anything else, it’s clear that there is a demand for said emphasis. The typical gamer does not engage in physical activity as much as he or she should, so the idea of games incorporating more active elements is smart. In fact, one can make the argument that Nintendo was one of the companies at the forefront of this, given the success of its “Wii Fit” series.
With that said, the idea of Nintendo’s recent focus on “quality of life” may not bode as well and I believe it doesn’t speak well about Nintendo’s marketing in general.