People soshalize. They don't care how it's spelled. They just do it.
Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive foot traffic and website visitors. Branding should be a secondary benefit, a side-effect of a proper promotional strategy.
For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most businesses should push to the back burner. It’s not that you don’t need them at all, but the success of a Facebook page is determined by reach and fans are only a small part of the equation.
The Bay Area has long been an incubator for great startups, predominantly those in high-tech. But which ones are worth watching?
I haven’t been as excited about a product launch in the six years that I’ve been at KPA/TK. It isn’t that this I believe social media is more important than other product launches like Power SEO or Connect websites. It’s that this is the type of product that is truly, demonstrably much better than anything the competition has to offer in the automotive world.
Twitter and Comedy Central have announced that they are collaborating to bring us the first ever Social Media #ComedyFest. According to CBS Philly, starting this week comedians will be tweeting jokes and making videos using the Vine app for 5 days.
I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today, there’s really only one side that deserves any representation at all. Local businesses should focus solely on getting local fans, period. To get a broad reach of fans outside of the market area as a local business can do more harm than good.
This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home because I absolutely love them, have been doing them for three years now, and get really annoyed when other professionals in the industry use them as pitch sessions.
Content is the SEO method of choice in 2013. Spam and content spinning are way, way out, and original content that has value to the reader is in. It’s not enough to just create the content though. Even if it’s amazing and insightful, you still need to market your own content, at least a little bit, to get it off the ground. There are a lot of great ways to do this, and today we’re going to talk to you about one of our favorites. It’s a little website called Slideshare, and it will really boost your social SEO.
If you are breaking into the online marketing world—whether you are a business owner, a freelancer, or entrepreneur trying to establish your brand—you’ve undoubtedly discovered (or are starting to discover) the world of Social Media and its importance in reaching your intended audience. You’ve set up your Facebook and Twitter, you may have a LinkedIn or Instagram account, and you’re feeling pretty confident that your customers and clients will start rolling in once they see you posting about your amazing service, your awesome promotional products, and your exclusive offers.
Consumers are quite used to the quick star rating when it comes to sharing our input on how we feel about a business’s customer service. Not only has it been available to us throughout companies feedback boxes for years in-store, it has been provided nearly everywhere online too. Heck, even movies are rated in a 5 star format. However it looks like Facebook has finally caught on; better late than never.
Since this type of rating system is widely known, it only makes sense that it makes its way onto Facebook, although you would never know of the change unless you actually click on the recommendations section on a Facebook Page for a business. It seems like Facebook secretly rolled it out, and even though a secret roll-out is nothing new for Facebook, adding a new feature that will impact a business will be more than subtle.
