Rebecca Black’s Viral Takeover Through Humility


Does anyone remember “Friday?” It’s likely that it will become all the more familiar once you hear the few opening notes of the song that went viral two years ago. Since that time, Rebecca Black, who performed the song, seemed to stay relatively under the radar, which usually indicates the 15 minutes of fame cliché that’s easy to tie to any Internet fad. Fifteen might not be enough, though, as Black went viral once more; this time, it was through a surprising show of humility.

A few days ago, Black posted a new music video on her YouTube channel called “Saturday.” Very much tongue-in-cheek in relation to “Friday,” one can only describe this latest lyrical outing as a skit that Saturday Night Live would show if Black was the special guest. With a number of references to “Friday,” cereal bowl and all, it’s all but given that she’s making fun of herself, which was arguably the best route to go considering the backlash that “Friday” gave her. If you think that “Saturday” did anything but earn attention, you would be mistaken.

Since “Saturday” was posted, it gained over 12 million views, which should be worthy of note alone. However, the ratio between likes and dislikes is practically even, with the former just edging over the latter. Keep in mind that “Friday” was heavily disliked when it came to the surface back in 2011, meaning that “Saturday” may be looked at as more of an improvement in the eyes of the audience. It’s safe to assume that Black understood why so many people disliked “Friday,” so her next creation had to be something that was more self-deprecating.

It proved to be the best creative decision, as Black earned a number of comments that actually praised the video. While it goes without saying that there were those who lambasted “Saturday,” a good number of YouTubers spoke positively about not only the better lyrics but in how her singing improved. If you were to get the opinion of Long Island marketing experts, “Saturday” seems to be more of a platform that was designed to showcase the improvements on Black’s part while “Friday” was more of a grade school project not unlike a model volcano that failed to spew faux lava.

In fact, earlier this month, Black posted a video that showed her reaction while re-watching “Friday.” While she was visibly embarrassed at points, she wasn’t afraid to laugh at herself. The fact that she was able to do so indicates a greater level of humility than many Internet personalities lack. From a karmic standpoint, perhaps the viral nature of “Saturday” is well-deserved.

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Dealing With Online Trolls As A Businessperson

Internet Trolls

Internet trolls have become unavoidable, no matter what kind of website you have or what industry you’re in. Trolling is basically making a comment that’s designed to make people upset and get a reaction out of them. Most of the trolls I’ve noticed make anonymous posts and comments, but they sometimes make their identity known.  As a businessperson, you don’t want to come across as being aggressive with anyone, customers and non-customers alike.

No matter how much an online troll can frustrate you, you always have to keep your composure and take the higher ground when dealing with them, otherwise you risk ruining your brand and your online reputation. So what else should you do when dealing with trolls?

Remember What They Want

Just like your customers, you have to remember that trolls want something, and that something is a reaction. Trolls will use any means necessary to elicit a reaction either from you or your customers or your readers if you have an online blog. The limits they can go to to stir the pot can be quite shocking, but don’t give them what they want.

While you can ban them or delete their comments, who’s to say that they won’t make up a new profile just so they can continue with their malicious attack? This is why it’s important that you learn to properly deal with them rather than simply delete their harmful comments or ban them.

Ignore Them

Instead of deleting troll comments or banning them, you can simply ignore them and tell your other readers or customers to do the same thing. The moment you engage with them is the moment they really start to set their sights on you. While it’s always a good policy to always respond to comments about your products or services, be they good or bad, online trolls are the exception. Don’t give them the reaction or attention that they’re aiming for and they’re sure to move on.

Don’t Take Things Personally

While it might not seem like it, Internet trolls aren’t attacking you personally. I don’t know what makes people want to scour the Internet in search of innocent prey that they can use to unleash hateful and rude comments on, but I do know that it has nothing to do with you and everything to do with them. Should you ever encounter trolls on social media, never think that their comments mean that something is wrong with your products or services. Again, it has everything to do with them and nothing to do with you or your business.

Report Them

Even if you do ban a troll you should still report them so that they don’t keep up with their foolish behavior with other individuals on the same social media site. You should also report them if you’re ever unable to ban them from your social media platform. Make it difficult enough for them to engage anyone in conversation and eventually they’ll move on from the social media site entirely, making things better for you and everyone else.

Laugh About It

Instead of getting angry or frustrated whenever you encounter a troll, have a good laugh about it. Here you are trying to better your life and run a business while other individuals have nothing better to do than make nasty comments. Which of you is actually making something of your life? In fact, maybe you should be flattered that out of all of the other businesses out there they decided to leave a rude comment on yours. You must be doing something right to receive such an honor.

No matter how big or how small your business is, there’s always a chance that you’ll become the next victim of trolling. Learn how to deal with them now so that you can make all of the right moves when/if it happens and so that you can get back to your business as soon as possible.


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A Teen Social Network Gets Justin Bieber’s Approval… and $1.1 Million

Justin Bieber Social Network

We know that Justin Bieber loves social media. He’s already the crown prince of Twitter. Now, he’s giving more than his 2 cents. He led a round of funding worth $1.1 million to the social network that wants to be the place for teens to express their angst.

The network will be called Shots of Me but will not have a matching domain. It launches this week.

RockLive CEO John Shahidi said of Bieber, “He’s been very involved in our products, helping us test things and providing feedback… When we told him that we were looking to create a social network for teens that really addresses what they aren’t getting on other networks, and which tries to deal with things like cyber-bullying, his eyes just lit up.”

According to Fortune:

It should be interesting to see how Bieber’s influence will affect downloads and usage. He currently has 46.5 million Twitter followers, which is more than anyone else in the world (save for fellow singer Katy Perry, with whom he is effectively tied). RockLive has never used traditional marketing methods – no PR firm or press releases, for example – instead relying on digital word of mouth from users (in its past games, users were encouraged/enabled to share accomplishments without leaving the actual game).

Read More: Fortune

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Niche Social Media Sites: Rebelling Against the Mainstream


Facebook still tops the list of popular social networking sites. But, with everyone and their mother (maybe even your grandmother) on the social media giant, some users are choosing to break away from the masses for something a little less mainstream.

Here’s a fun comparison of some lesser-known emerging social media networks, with an ultimate decision of which site reigns supreme for their niche audiences.


Music and Lifestyle


“A Social Network for the Underground,” Juggalos and Juggalettes (die-hard followers of the rap group Insane Clown Posse) call JuggaloBook their online home. With a similar look and feel of Facebook, JuggaloBook keeps its features authentic for fans by replacing the iconic Facebook “Like” with the Juggalo’s call of “Whoo Whoo” and “Friends” are replaced by “Homies.”

First time users, beware of adult content.



Lady Gaga caused a media stir last year – surprisingly not with her wardrobe choice – but with her announcement to create her own social media site, LittleMonsters. Fans all over the globe “put their paws up” and connected with the famous singer on a site that combines the trending topics of Twitter and the recognizable “Like” and “Comments” of Facebook.

Winner: JuggaloBook. Despite the more polished look of LittleMonsters, users of JuggaloBook are there to connect with “family” – others society deems as outcasts. LittleMonsters, for all its sophistication comes off as a place for idol worship instead of community.


Pets on Parade


For cat lovers, the Internet is the proverbial “candy store” and the equivalent to a dog park for their Fido-loving counterparts. Catmoji, a recently launched social network for cat people, provides a Pinterest-like feel for users to caption their favorite kitties.

But more than just an endless stream of cat photos, Catmoji allows users to show their true love (or near obsession) with their furry friends by unlocking cat badges and adding their own cat avatar.



The newest social network on the scene for pet lovers, Puppystream lets users tell the stories of their pet’s life through photos. Integration with Instagram makes picture sharing easy and getting lost in stream of wide-eyed adorableness is almost inevitable.

Winner: The writer of this post is a cat person. While Puppystream offers the unique idea of showcasing your puppy’s life in a photostream, you can’t beat sleeping kitten photos. And the cat avatars and emoticons add a nice touch.


Social Networking for the Undead

Lost Zombies

It’s good to know enthusiasm for zombies is still alive and well. Thus, the popularity of Lost Zombies, a themed social network that does more than simply connect you with other members of the undead. Sign in, create your profile and submit photos and videos of your zombie survival experience to be used in a movie created from user submissions.

The social network already has a full timeline of how the zombie apocalypse will take place. As one of the few “survivors,” you can share your personal Doomsday story with the world.


Vampire Freaks

What Twilight started, Vampire Freaks continues. Although members of the “web’s largest community for gothic-industrial culture” would most likely be offended by any comparison to the tween phenomenon.

Users of this site have the option of joining a vampire “cult,” uploading videos, photos, in addition to recording emotionally charged musings in a public journal.

Winner: Lost Zombies, just for the idea of a crow- sourced zombie movie. Please make this happen.




Gastronomists rejoice! A social network has emerged that enables you to check out endless streams of food porn without being interrupted with baby photos and makeup how-tos. Foodie allows followers to add recipes and photos from their favorite restaurants, in addition to liking and commenting on the photos of others.



An online community for knitters and crochet artists, Ravelry recently reached 3 million users in March – an impressive number for a social network that’s not a household name. The platform offers everything a crafter could need, including:

  • Virtual notebooks for organizing projects
  • Popular designs and patterns
  • Yarns
  • Forums and groups to discuss your hobby in depth

Winner: Ravelry by a yarn, err yard. Foodie has a lot of promise for amateur and seasoned chefs, as well as those of us who just like to look at pictures of food. Ravelry, however, offers its users more substance and the ability to hone your craft with its built-in features.

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The New MySpace Has Gone Public Timberlake Style

New MySpace Justin Timberlake

The newly re-designed MySpace has been in beta for some time now, which only allowed those who requested access, permission to use it. That is until now. MySpace has gone public, Timberlake Style. It is fully open to everyone, allowing users to sign-up using Twitter, Facebook, or an Email sign-in and granting all of us access to start experimenting with its new features.


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Why Reachli is Ideal for Businesses Using Pinterest

Reachli is Ideal for Businesses

As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. Although once upon a time where views came from didn’t matter, today in social media it does, and knowing what tool can help you gain exposure without hurting your brand is a valuable lesson to learn prior to using any tools.


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There is no Immunity if you Lose the Trust of Your Community

There is no Immunity if you Lose the Trust of Your Community

After the whole Digg incident when its original founders disregarded its users and changed its platform to highlight businesses, one would think that other social networks would learn how to treat its users, especially since it was the downfall of the original Digg (which has since been bought and taken over). The lesson was that no matter how influential you are to businesses, how credible you are for Search Engine Optimization or how many pageviews you can bring from a single popular post, users reign on Social Networks.


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