5 Facebook Contests That Increase Holiday Engagement

Opening Presents

There’s no better time than the holiday season to give back to your fans and add a theme to your Facebook content. Closing out 2013 by using Facebook to show off your brand’s personality, offer holiday discounts to fans, and spread holiday cheer is a great way to engage your fans and get momentum for 2014.

Recent data shows that holiday campaigns on social media are both effective and easy to set up:

  • 63% of Facebook users say they’re likely to share a link to a holiday contest or giveaway
  • Fill-in-the-blank status updates receive 182% more engagement than other kinds of status updates
  • It takes 30 seconds to set up a contest using a fill-in-the-blank status update
  • It takes 10-20 minutes to set up a photo contest on Facebook — and 20-40 minutes to set up a multi-day giveaway

~ Information courtesy of our friends at ShortStack

Here are a few ways you can get started today:

1. Fill-in-the-blank contest: You’ll want to use holiday themes here. But even with just holiday topics, there are countless fill-in-the-blanks you can use.  For example:

  • The first Christmas song that pops in my head is _________.
  • The first thing I do when I get up on Christmas morning is _________.
  • The one word the best describes my family during Christmas is _________.

Status updates reel in the comments — and there are no wrong answers. We recommend using a fill-in-the-blank question for daily giveaways whenever possible.

Pro Tip: Our Status Ideas Engine has seasonal suggestions (many of them being perfect holiday contest templates) and a whole category devoted to Timeline Contests.

2. Photo contests: Use an app like ShortStack to host a photo contest. You can have the winner decided by votes or just pick one randomly. It’s a great way to reward fans, and has the added benefit of providing you with tons of user-generated content for further promotions. Make sure to give the contest a theme:

  • Best awkward family holiday photo
  • Best Christmas decorations
  • Craziest holiday weather photos

3. Giveaway a day: The social media equivalent of Oprah’s famous “favorite things,” this type of contest takes place over multiple days. It requires a new prize each day, but you don’t have to be Ellen and offer Beats by Dre or luxury vacations to see the entries pour in. For example, Perfect Balance Therapies banded together with other businesses in their shopping center to give away a daily prize and every post received tons of comments, likes and shares.

4. Nominate a friend: Everyone has a special person in their life whom they’d love to spoil during the holidays. Help your fans do that by hosting a “nominate a friend” contest. Allow them to submit a short essay or photo of the person to enter. Then let people vote on the entries or just pick a random winner.

5. Unlock a coupon: This isn’t a direct contest so to speak, but using an app that allows fans to enter their emails to unlock a coupon code is still giving them a gift, and it could deliver you ROI. Of course, this only works for companies that sell products.

The deciding factor in many of these contests is how much time you have as a community manager. If there isn’t time for your brand to build an app for holiday contests, don’t worry! Keep it simple and just focus on a Timeline contest.  Your fans will thank you for it.

Are you running any holiday campaigns? Comment below with details!

Inbound Links are the Food that Fuels Your Marketing Body

Eating

There was a cry that was heard amongst many in the search engine optimization world on April 24th, 2012, as if thousands of SEOs suddenly cried out in terror, and were suddenly silenced. It was the day that Google Penguin broke link-building…

…or at least that’s what many thought. Some of us, the ones who were focused on quality rather than quantity, the ones who would work a couple of hours to get one strong, contextual, organic link rather than building tens of thousands of bulk links in the same period of time – we came out better off than we were before the algorithm change.

Google reiterated the importance of inbound links at this year’s SXSW convention and those who survived the SEOpocalypse have found that the right types of links are more powerful than they ever were in the past. Link-building has, in many ways, been replaced by link-earning. You don’t generate links anymore. You generate and expose the content that is worthy of being linked to by other websites (not to mention being shared by individuals, but that’s an entirely other body part to discuss later).

If we’re going to treat search, social, and content marketing strategy as a living organism, then inbound links would be the food that fuels the body. From a purely SEO perspective, it’s what generates the authority that Google and Bing holds so high on their ranking algorithms. As long as it’s done organically and there are no nefarious tactics used in the process, there’s very little risk involved. The upside is huge.

From a social perspective, links can drive the traffic that is necessary to get people in front of your content. Assuming the content is good enough to get links, it’s probably deserving of social media shares as well. Those shares continue to help with search engine rankings but they also help with the purely social marketing area as well.

Last but not least, it does give your website credibility in the eyes of consumers. When your website is featured in a respected website, your potential customers who see the link will be impressed. It’s subtle, but it’s also very powerful.

In the near future, I’ll be going over each of the other parts of the marketing body. In the meantime, take a look at your content and inbound link “earning” strategy and ask yourself a question:

“If I were a website visitor and came across this content, is it valuable enough for me to want to link to it from my site?”