When it comes to business sensibility, we are often required to determine whether or not the juice is worth the squeeze concerning our expenses. If the hot new advertising campaign we’ve kicked off isn’t getting us any further attention, at what point do we pull
It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of
Twitter was tiny. Then it was huge. Then it was irrelevant. Now, it’s on the verge of landing somewhere in between “huge” and “irrelevant” with the rollout of their “While you were away” feature.
Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win out.
When I finally stopped counting, I found 43 articles posted this week on various publications proclaiming that everything was going mobile and that marketers and businesses need to make the appropriate adjustments. All of the articles had two things in common: they gave reasons why
YouTube is a huge social media outlet with unparalleled outlets. It has a huge audience and great marketing potential for your business, but most businesses or brands aren’t quite sure how to use YouTube to build up their brand. The most common use for YouTube
Startups are exciting, bewildering and hugely risky things to be a part of. There’s the constant worry of the whole thing imploding under the weight of your multi-pronged business ideas. There’s the fear of being chewed up and spit out by larger competitors with deeper
As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative.
When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and
Just about anyone who has been on the internet in the past couple of decades has fallen victim to the unfortunate fraud of contact form ambiguity. You fill out a form in order to get some information or to be contacted by someone, only to