How many of you hear over and over again “Do you have a blog” about your company? Before I go any further, because this can get deep, do you know what blogging is? I don’t want to leave you in the dark with this subject.
As a policy, we’ve always chosen to obey the “once and nevermore” philosophy with our social media posts for clients. We handcraft each post and that post will appear one time and on one dealership’s Facebook page. Once it’s used, it’s done forever.
Shows like CSI and its many spinoffs and copycats helped to introduce the concept of forensic science to mainstream American culture. We know that anything can be tested, prodded, enhanced, and analyzed until it yields the results we desire. In the end, it’s all about
There has always been a thin line between marketing and spamming, between being social and social selling. That line has been getting broader in the last couple of years for a few reasons, most notably because businesses and marketing companies are simply getting better at
You have designed a killer website and created profiles and pages on countless social media sites. Now it’s time to build a following, and one of the best ways to accomplish this is by humanizing your brand. This refers to the process of allowing customers
This has been a long time coming. We knew it was on the horizon and now it’s finally here. Tweets are now appearing in Google search result again after being missing for a few years. When it was announced in February, we went to work
This is the type of blog post that will get me into trouble with the wrong people. That’s absolutely fine by me. The people I want to reach are the people who need help for their business, not the people who make a business out
If you think it’s the software, you’re mistaken. Social media marketing is unlike many other types of digital marketing because it is much less reliant on specialized software and more empowered by creativity and personalized strategy. I understand why agencies rely on software, but it’s
I was browsing Craigslist looking for a car the other day when something occurred to me. Craigslist shouldn’t work. It shouldn’t be the first place that people stop when looking for anything from a boat or RV to a treadmill or refrigerator.
When it comes to business sensibility, we are often required to determine whether or not the juice is worth the squeeze concerning our expenses. If the hot new advertising campaign we’ve kicked off isn’t getting us any further attention, at what point do we pull