There has always been a thin line between marketing and spamming, between being social and social selling. That line has been getting broader in the last couple of years for a few reasons, most notably because businesses and marketing companies are simply getting better at using social media the right way.
You have designed a killer website and created profiles and pages on countless social media sites. Now it’s time to build a following, and one of the best ways to accomplish this is by humanizing your brand. This refers to the process of allowing customers to understand more than just the basic details of the products and services offered by a business, inviting them to participate in a cultured community of the people behind the brand. Here are some effective suggestions for cultivating and nurturing an online community:
This has been a long time coming. We knew it was on the horizon and now it’s finally here. Tweets are now appearing in Google search result again after being missing for a few years. When it was announced in February, we went to work integrating Twitter back into the search spectrum of content marketing strategies. Now that it’s here, the initial testing has been pretty strong.
This is the type of blog post that will get me into trouble with the wrong people. That’s absolutely fine by me. The people I want to reach are the people who need help for their business, not the people who make a business out of preaching social media.
If you think it’s the software, you’re mistaken. Social media marketing is unlike many other types of digital marketing because it is much less reliant on specialized software and more empowered by creativity and personalized strategy. I understand why agencies rely on software, but it’s not something that we would ever recommend.
I was browsing Craigslist looking for a car the other day when something occurred to me. Craigslist shouldn’t work. It shouldn’t be the first place that people stop when looking for anything from a boat or RV to a treadmill or refrigerator.
When it comes to business sensibility, we are often required to determine whether or not the juice is worth the squeeze concerning our expenses. If the hot new advertising campaign we’ve kicked off isn’t getting us any further attention, at what point do we pull the plug and consider it a loss? Is the new $200 coffee maker we purchased for the break room encouraging morale or wasting people’s time? Are our social media expenditures simply costing us money or are we actually seeing results?
It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role.
Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win out.