This is the type of blog post that will get me into trouble with the wrong people. That’s absolutely fine by me. The people I want to reach are the people who need help for their business, not the people who make a business out of preaching social media.
There are two types of social media “gurus” out there today. One is like the law professor – more knowledgeable about the ins and outs of the law and its applications than most judges. In both the legal and social media marketing professions, the smartest usually end up teaching rather than doing. The other type is like the courtroom attorney. They aren’t immersed every day in legal papers or reading memos from the various courts. They aren’t sitting at coffee shops debate Roe v. Wade. They’re in their offices preparing arguments or in the courtroom making arguments. (more…)