Theoretical Social Media

The Difference Between Theoretical Social Media and Practical Social Media

This is the type of blog post that will get me into trouble with the wrong people. That’s absolutely fine by me. The people I want to reach are the people who need help for their business, not the people who make a business out of preaching social media.

There are two types of social media “gurus” out there today. One is like the law professor – more knowledgeable about the ins and outs of the law and its applications than most judges. In both the legal and social media marketing professions, the smartest usually end up teaching rather than doing. The other type is like the courtroom attorney. They aren’t immersed every day in legal papers or reading memos from the various courts. They aren’t sitting at coffee shops debate Roe v. Wade. They’re in their offices preparing arguments or in the courtroom making arguments. (more…)

Read More

Directions

Social Media: Are You Following Directions?

In grade school, our teachers drilled into us the importance of following directions. We all did one of two things; listened dutifully or went in the complete opposite direction. All too often, social media account managers are transported back to the grade school days, except the roles are reversed. When a client isn’t seeing the results he wants, social media managers are forced to ask the question: did you follow the directions?

Social media is a two way street, and social media managers cannot make magic happen on their own. In order to make social media efforts as effective as possible, they often need the assistance of the client. While outsourcing social media may be an effort to avoid any connection with your own profiles, but that just isn’t possible. There will be times that a social media manager will need your two cents or your assistance.

(more…)

Read More

Snapcash

Snapcash: The Latest From Snapchat

Attention spans are dwindling, that’s no secret. Reading a newspaper has fallen by the wayside, in favor of reading simple headlines via an app on our phones or tablets. Magazine articles are getting shorter, Vine is offering a way to film videos that last only 7 seconds, and we’ve got devices in our homes that allow us to skip commercials. Everyone remembers the old days of looking at photos; we sat down around a table and passed an envelope of photos, careful not to smudge them with our dirty fingerprints.

Since then, the process has become simplified with the advent of digital photography. We can now briskly look through hundreds of pictures via online storage or our computer’s hard drives. We can snap a quick photo and send it over text or email, and people are instantly able to enjoy the fruits of our creativity. Just when we thought it couldn’t get any easier, Snapchat emerged.

(more…)

Read More

Facebook Driverless Car Movingbox Mustang

Facebook Wants To Play Too – Possible Autonomous Car?

Facebook has been known to revolutionize the way we communicate with our friends, family and other loved ones, as well as meet new people online. With the vast bankroll, and technological knowhow, is too far off to think that Facebook may want in on the autonomous car action? It doesn’t really seem so if you think about it. Google and Apple have been dabbling in the driverless car market, so why not Facebook?

The people at Facebook are busy fending off the rumours of an autonomous vehicle and have said that this project is not happening. Mark Zuckerberg has been on the record about not creating their own car, but insiders say otherwise. What is unknown is whether the vehicle will simply be electric, or autonomous, and how far along they are on the project. Are they ahead of the race, or far behind? No one really knows.

(more…)

Read More

Mistakes

Social Media Mistakes: Are You Making Them?

When digital media is the way of the world, an online reputation is almost as important as a first impression. As we perfect our social media profiles, we do so with the intention of gaining respect and attention. All too often, however, we make avoidable mistakes that are potentially damaging and find it difficult to rectify those mistakes.

A good social media profile possesses certain items such as a straightforward image that could be used professionally or candidly. Due to the fact that cyber-vetting is a real threat, consider whether or not you’d like your future boss, clergy member, or even worse, your parents to see what you’re posting. Social media does not exist in a vacuum, and it spreads like wild fire.

(more…)

Read More

Personalized Strategy

Better Social Media Marketing comes from Personalized Social Media Strategy

If you think it’s the software, you’re mistaken. Social media marketing is unlike many other types of digital marketing because it is much less reliant on specialized software and more empowered by creativity and personalized strategy. I understand why agencies rely on software, but it’s not something that we would ever recommend.

In our industry, the car business, we believe in learning what we can about a dealership and customizing their social media to fit their market, personality, brands, selling style, and community involvement. One does not simply pull out a generic set of deliverables and start checking off the boxes. True automotive social media strategy requires diving in and building a strategy around the dealership.

(more…)

Read More

Craigslist Real Time

The Real Reasons People Love Craigslist for Buying Everything

I was browsing Craigslist looking for a car the other day when something occurred to me. Craigslist shouldn’t work. It shouldn’t be the first place that people stop when looking for anything from a boat or RV to a treadmill or refrigerator.

The site is not attractive. It’s not fancy. It’s not modern. By most standards, it’s a site that shouldn’t be as popular as it is. However, it works because it’s not attractive, it’s not fancy, and it’s not modern. It works because it helps us find things in the ways that we’ve always been accustomed to finding them, even before the days of Google.

(more…)

Read More

Multiple Choice

Not All Social Media Platforms are Equal – How to Pick the Ones That Work for You

Launching a new business? Or promoting an existing one? Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand.

Over 70% of all online adults in the United States have a Facebook account. For the first time ever, 56% of senior citizens are on social media. That figure stands at 89% for young ’uns, or users from 18 to 29 years of age. The millennial generation, consisting of young adults born between 1980 to 2000 and accounting for nearly 30% of the US population, see social media as their primary means of connecting with brands. Over half of them claim that “social opinions” directly influence their purchase decisions.

(more…)

Read More

Marathon

Social Media: All About ROI

When it comes to business sensibility, we are often required to determine whether or not the juice is worth the squeeze concerning our expenses. If the hot new advertising campaign we’ve kicked off isn’t getting us any further attention, at what point do we pull the plug and consider it a loss? Is the new $200 coffee maker we purchased for the break room encouraging morale or wasting people’s time? Are our social media expenditures simply costing us money or are we actually seeing results?

With any transaction of goods or services, ROI is most certainly expected. As a consumer driven society, we want to be sure we’re getting our money’s worth, especially in terms of successful business dealings. The worst threat to our sanity as human beings is to think we’re being taken across. So, when determining a sensible social media contract for outsourcing, can ROI be considered an attainable goal?

(more…)

Read More

The Jokers

If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away

It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role.

We shouldn’t choose. We shouldn’t have to. Both performances can thrive on their own merits and be watched for generations to come.

(more…)

Read More