http://soshable.com/car-dealer-branding-and-reputation-management/ People soshalize. They don't care how it's spelled. They just do it. Fri, 30 Jul 2010 19:21:44 +0000 hourly 1 http://wordpress.org/?v=3.0 http://soshable.com/car-dealer-branding-and-reputation-management/comment-page-1/#comment-3539 Ralph Paglia Sun, 20 Dec 2009 03:07:47 +0000 http://soshable.com/?p=307#comment-3539 Viva La Revolucion'! Nice article JD... One thing I would like to point out... It has been my experience to date that dealer interest in social media marketing is far different than it was 10 years ago with Internet Sales. It seems to me that most dealers have a healthy and genuine interest in leveraging UGC site capabilities as a means of engagement. The more difficult thought shift is the one about "conversation" and relationship development. In many ways I think there will be many challenges caused by those of us who became so enamored with measuring every point of minutia with digital marketing... We have trained dealers to expect data points that measure every possible source of ROI, and I do not yet believe that those types of measurement will be so easily applied to social media marketing. Viva La Revolucion’! Nice article JD… One thing I would like to point out… It has been my experience to date that dealer interest in social media marketing is far different than it was 10 years ago with Internet Sales. It seems to me that most dealers have a healthy and genuine interest in leveraging UGC site capabilities as a means of engagement. The more difficult thought shift is the one about “conversation” and relationship development. In many ways I think there will be many challenges caused by those of us who became so enamored with measuring every point of minutia with digital marketing… We have trained dealers to expect data points that measure every possible source of ROI, and I do not yet believe that those types of measurement will be so easily applied to social media marketing.

]]> http://soshable.com/car-dealer-branding-and-reputation-management/comment-page-1/#comment-3329 TechKive » Blog Archive » Car Dealer Branding and Reputation Management Tue, 01 Dec 2009 01:32:17 +0000 http://soshable.com/?p=307#comment-3329 [...] the original: Car Dealer Branding and Reputation Management Share and [...] [...] the original: Car Dealer Branding and Reputation Management Share and [...]

]]> http://soshable.com/car-dealer-branding-and-reputation-management/comment-page-1/#comment-3310 Car Dealers No Longer Control Their Brand Mon, 30 Nov 2009 04:24:06 +0000 http://soshable.com/?p=307#comment-3310 [...] media. In then next part of this interview, Valenta discusses how social media can be an excellent car dealer branding and reputation management [...] [...] media. In then next part of this interview, Valenta discusses how social media can be an excellent car dealer branding and reputation management [...]

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