@Buzzfeed: The Viral Filter We’ve Needed for a While
I have to admit, I’m a little embarrassed to admit it. For years, I’ve taken pride in finding good content to share with others via Digg, Reddit, StumbleUpon, Twitter, and Facebook. Everything from funny to sad, cute to disgusting – social media has been a way to get creative and share others’ creativity with the world.
I’ve grown lazy. It’s Buzzfeed‘s fault. They’re doing my job for me and doing it much better than I’ve ever been able to in the past. The secret is in their system. While not perfect, it’s pretty darn close.
The Content Lifecycle
Viral content – stories, memes, videos, and observations – have followed a fairly straight cycle for years:
- Sources: 4Chan, YouTube, Content-Creating Blogs
- Spread: Reddit, Fark, Tumblr
- Picked Up: Digg, StumbleUpon, Content-Aggregating Blogs
- Exposed: Twitter, Facebook, Content-Stealing Blogs
Somewhere between “Spread” and “Picked Up”, Buzzfeed enters the picture. The sheer bulk at Reddit and Tumblr and the quirky nature of Fark make it challenging for people to truly sift through it all. Buzzfeed posts take the best of the best, run them through the editors’ filters, and spits them out on the other side, often enhanced.
A symbiotic relationship ensues where Buzzfeed acts as a filter in both directions. Content flows in both directions, often finding itself starting on 4chan, spread through Reddit, appearing on Buzzfeed, then out through the blogosphere and back through to Reddit and Tumblr.
An entire large blog post could be written about the relationship and the flow of content as it makes its way to the final destination of people’s screens, but that’s not for today. Instead, check out Buzzfeed. Learn the site. It’s growing, improving, and filling a niche in the content industry that is proving to be powerful and effective.
If the Buzzfeed peeps read this, please contact us. We’d love to do an interview. Soshable friends, please let them know.