In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a business blog, you have the freedom to pull from the ultimate content resource – the internet.
What most perceive as writer’s block in the world of business blogging is actually the brain’s way of saying that you don’t want to write at this moment. Get over it.
With that all out of the way, it’s time to look at some different types of blog posts that can be categorized into a proper plan. This plan can be an editorial calendar, a series of reminders in Outlook, or a notepad on your desk where you jot down your ideas. We’ll get into planning in a moment, but first let’s look at some of the ideas themselves.
Blog Post Ideas
This is a difficult topic to write about because no matter how much time and effort is put into it, the end result cannot be complete. The idea potentials are infinite. These are just some blog post types that can help you to get into the proper frame of mind when deciding about which topics to blog.
We’ll use my favorite topic, automotive, to flesh out the concepts:
- Industry News – As a business, you have the inside track to write about things that others want to know. You’re the expert. A car dealer can write about what’s happening to their brand, new vehicles that are coming out, recalls, races, or anything that is topical today. Here’s an example of an industry news post.
- Image Posts – These are often the easiest to put together because of two sources of content: what’s happening at the store right now and the internet. A Dodge dealer should have plenty of Dodge Chargers on the lot that can be positioned in various ways. They also have hundreds of worthy images of Dodge Chargers, old and new, on the internet. Keep in mind, if you’re taking images from other sites, make sure they’re receiving attribution. Here’s an example of an image post.
- Video Posts – As with image posts, most of the heavy lifting is done for you with video posts. You don’t have to a ton of investigating or write a 1500 word article to frame the video into a perspective. You want to write something, even if it’s only a paragraph or two describing the video and what it means to your industry, but it doesn’t have to be much. Let the video do the talking. Here’s an example of a video post.
- Activity in the Community Posts – Your business is likely involved in the community somehow. It can be a sponsorship of the local little league team. It could be something more significant. Talk about it. There’s nothing wrong with “bragging” if the intention is to highlight the source itself. Here’s an example of a community activity post.
- Infographic Posts – The internet is a visual experience. There are so many amazing infographics available to us that there’s really no reason not to use them. Make sure the data is accurate, of course, as you’re posting it on your website or blog, and definitely make sure to give attribution (it’s the reason that businesses make infographics in the first place) but don’t be shy about it, either. Here’s an example of an infographic post.
- Upcoming Product Posts – You know about new things coming down the road before your customers. Expose things to them through your site or blog. This is actually a no-brainer but so few take advantage of it. Here’s an example of an upcoming product post.
Again, this barely scratches the surface.
There really isn’t enough to say about planning to make it deserve its own section in this blog post, but it’s so important that we’re separating it out anyway. Make a plan. There are some great editorial calendar addons to WordPress and other blogging platforms that work nicely. Unless you’re blogging all the time, multiple times per week, these may not be necessary. It could be as easy as posting your ideas as tasks or calendar events in Outlook or whatever calendar software you use.
Me? I have a notepad. If it weren’t for that, I’d probably lose my ability to write with my hands because it’s the only time I ever use pen and paper other than to sign things. It’s archaic, messy, and less organized than the digital counterparts, but for me, it works. Whatever works best for you to keep you adding content to your blog or website on a regular basis is the right way for you to make your plan.
What are you waiting for? Start coming up with ideas, organize them into a plan, and get words onto your blog.