Companies often struggle with the question of how to get followers, friends, fans, and any of the other branding indicators that social media offers. Everyone dreams of having the kind of following that Threadless or Starbucks have, but few are asking the right question.

We often get asked, “How do we get more fans/followers?” Our response is always the same:

“Why should people like or follow you?”

To know how to answer the question for your business, it’s important to look at why other brands are getting followed. This infographic by our friends at GetSatisfaction answers the question nicely for us. Considering that over 50% of people only follow 2-5 brands at a time, you had better figure out a way to stand out.

Branding on Social Media

Written by JD Rucker
+JD Rucker is Editor at Soshable. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.