Blogging For Humans


We talk a lot about the importance of a blog. As Google’s updates progress, the old adage “content is king” is becoming ever more true. It’s not enough to simply have content though, that content needs to be unique to your site and valuable to the reader. In the rush to keep up with the content volume being demanded by industry best practices, it’s too easy to forget the fundamental point of having a blog to begin with. I mean, of course if should help bolster your Business SEO, but the true point behind a blog is for people to read it!

Wikimotive Blogging XKCDCheck out the comic I have with this post (all credit to How many times have you seen something like this? Heck, how many times have you caught yourself saying something like this? It’s an easy hole to fall into, but one that should be avoided at all costs. If you’re writing a blog that you hope is read by humans and not just crawled by robots, then you need to (at least while you’re writing) not think of it as “content generation”, but as sharing. You’re sharing your knowledge with an audience who is interested in learning more. If you share openly and have a voice, then hopefully that audience will grow.  All the gimmicks in the world can’t replace the act of weaving words into a shape that has inherent value to the reader.

Now listen, I’ll be the first to admit you don’t have to win the pulitzer with every post. Some topics allow for more humor and heart than others. When you’re writing about the newest Facebook advertising model update, you can only be so alluring, but don’t give up on it. Some days it comes easy, other days it sticks a little. Some posts you’ll be proud of, and others simply exist. The point is to never forget that you aren’t just blogging for marketing and SEO.

You’re blogging for humans.

Original post can be found on Wikimotive’s blog titled “Blogging for Humans” by Dan Hinds.

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.

6 thoughts on “Blogging For Humans

  1. Hi Timothy,
    Great message on the blogging platform. When someone writes just for SEO purposes, it is easily recognized and quite boring.
    A few months ago, when Google changed its bots to find more original posts I jumped for joy. How many blogs have I encountered that sucked me in with a good story, a great learning curve, or just plain fun writing! I don’t read sales blogs, nor do I comment on them. Heck, they don’t even get a chance to comment on my blog because of the creepy back links!
    As for relationships, I find it important to keep them going on my blog. And then, take it a step further to add my readers to my social sites.
    After all, a blog is where people get to know you, and new readers will scan your blog to see if they resonate with it. I find that the years I spent making relationships from my blog, lead to bigger and better things. Not only in the financial sense, but true friendships, mastermind groups and accountability partnerships.
    Relationships on my blog are just as important to me as building relationships to my list.
    Donna Merrill

  2. Like you say, you don’t have to win the Pulitzer Prize, but you do need to keep your readers engaged. It’s important to try and liven things up. You should do everything you can to help your readers through your post. Good stuff here. :)

  3. Thanks got the feedback guys! I really do think people are starting to realize the value of a good blog, and we’re seeing more quality content than ever before.

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