When in a Rush, Better to Not Blog than to Blog with Mistakes



We’ve discussed on many occasions about the dangers of underblogging. You can’t build a community or following if you’re not posting enough original content.

I applied my own rules to this blog yesterday and the results were a lesson in blogging that I didn’t think I needed to learn. Apparently, I was wrong.

If you want to build a strong community and following, you have to get it right. You can’t have a post littered with spelling or grammatical errors. You especially cannot post a spelling error in the title. Yesterday, I did, and it hurt.

What credibility does a blog have if it has simple spelling mistakes? I was in a rush to get out the door and I really wanted to get that post out, so I spit it out without proofreading. The results were awful.

New rule: if you don’t have time to proofread a story, don’t post it. If you don’t have time to check the facts, don’t post it. It’s better to be late than to be wrong (even though many would disagree). Blog well. Blog without errors. The good ol’ days of a “personal weblog” are behind us if we really want a following. It’s an easy rule to follow.

It’s also an easy rule to skip.

Don’t skip it.

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Thankfully pointed out by many fans and Nissan Puyallup.

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  1. Quantity is important, but it should never trump quality. It’s important to set aside enough time to create quality posts. This is especially true if the blog is being used for business. Even the tiniest mistake can reflect poorly on your brand.