The first post, a guest post by Social Media expert Mark Dykeman.
Beginnings are the hardest part. Getting started, going from nothing to something, can be difficult, and it is no small feat. Let’s think about this in the context of social media with a couple of analogies:
- You and your family move to a new city. In addition to all of the work that you did to move to the city, you’ve got lots of work to do to settle in. You’ve got to identify all of your service suppliers; get your kids into school and after school activities; hook up your cable, telephone, Internet; assimilate into a new job… it can be a lot. You really need other people to help you with your assimilation into a new environment.
- What if you not only move to a new town, but in addition to all of the above, you also start a new business, like a book store, a convenience store, or a restaurant. In addition to what I described above, you’ve got to start developing a clientele and a supply chain to feed your business. Meanwhile, you’ve got to get noticed amongst all of the existing businesses. Again, people are the key ingredient.
Starting a new blog is like starting a new business in a strange place. Maybe you are lucky and you’ll set up shop in a fertile market where you are delivering a product or service that no one else is providing. Or maybe you are headed into an ultra-competitive market where you will have to fight for every dollar of business.
I don’t know exactly where this blog will end up, but I’m happy to see someone else recognize the power of social news. I’m interested to see what will develop. Good luck to us all!
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