Be an Artist

An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.


This post is for everyone out there who is blogging for business or as part of a Company SEO strategy. When you give advice, are you being an artist, or an intellectual? What’s the difference? Well, as the beautiful image above states:

An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.

Here at Wikimotive, we believe that when giving advice, you should always strive to be the artist.

The fine ladies and gents in your audience are the intellectuals. They are looking to read and learn and grow. They are coming to you for your knowledge, so do them the courtesy of not purposefully obfuscating it. In my experience, experts who make their advice overly complicated aren’t actually looking to help you at all. In truth, they are looking to appear impressive and convince you their field is so complicated you couldn’t possibly manage it without hiring them. It’s a bad look, and they should be ashamed of themselves.

If you’re proud of your services and confident in your abilities, you can be as clear as day and not resort to fear tactics to get hired. To use ourselves as an example, our blog is updated every single day with the news that influences our techniques, and we regularly release eBooks that go into even more detail about our practices. We are fully aware people could take our advice and do their own digital marketing, but we are confident that we can do it better and for less money. If we weren’t we wouldn’t be in business, and we certainly wouldn’t be trying to give advice to people.

At the end of the day, anyone on the internet can pretend to be the intellectual, but it takes a true expert to be the artist.

Be the artist. 



Original post on Wikimotive’s blog.

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.

3 thoughts on “Be an Artist

  1. The object of using a business blog is to explain your products and services in the simplest, most transparent way possible. There does need to be an acceptable level of information passed on in a post to make it worth the reader’s time but, as you say, more complex explanations are better reserved for a more suitable medium like e-books. The object of the blog is to show people that you have the knowledge and experience to solve their online marketing problems not to give them those solutions entirely for free.

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