This post is for everyone out there who is blogging for business or as part of a Company SEO strategy. When you give advice, are you being an artist, or an intellectual? What’s the difference? Well, as the beautiful image above states:
An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.
Here at Wikimotive, we believe that when giving advice, you should always strive to be the artist.
The fine ladies and gents in your audience are the intellectuals. They are looking to read and learn and grow. They are coming to you for your knowledge, so do them the courtesy of not purposefully obfuscating it. In my experience, experts who make their advice overly complicated aren’t actually looking to help you at all. In truth, they are looking to appear impressive and convince you their field is so complicated you couldn’t possibly manage it without hiring them. It’s a bad look, and they should be ashamed of themselves.
If you’re proud of your services and confident in your abilities, you can be as clear as day and not resort to fear tactics to get hired. To use ourselves as an example, our blog is updated every single day with the news that influences our techniques, and we regularly release eBooks that go into even more detail about our practices. We are fully aware people could take our advice and do their own digital marketing, but we are confident that we can do it better and for less money. If we weren’t we wouldn’t be in business, and we certainly wouldn’t be trying to give advice to people.
At the end of the day, anyone on the internet can pretend to be the intellectual, but it takes a true expert to be the artist.
Be the artist.
Original post on Wikimotive’s blog.