Automotive Social Media

Dealer Authority Automotive Social MediaLet’s face if. If you’re in the car business and you’ve either listened to presentations about doing social media or you’ve actually hired one of the many social media vendors out there, chances are you were disappointed with the results. Those who do it themselves based upon the directions of a “guru” often fall short or simply don’t see the results they were expecting. Those who hire a service rarely see the ROI they were promised. The last four years of poor services and unworthy social media mavens has made “automotive social media” an unfortunate phrase.

It doesn’t have to be like that. At Dealer Authority, we believe that true automotive social media must come as a result of nimble strategies guiding aggressive delivery to produce potent results. You shouldn’t have to wonder if it’s working. You should be able to see improvements immediately and witness stunning results without having to dig through mountains of reports.

Truly Effective Automotive Social Media

There are three guiding principles we use to keep our social media rocking indefinitely at Dealer Authority:

  1. Daily Education – Social media isn’t stagnant. It’s ever-moving. The only constant is the state of flux. We monitor the major and minor blogs and learn more about what’s happening, what’s working, what has stopped working, and what changes are coming. We do this every single morning, 365 days per year.
  2. Focus on What Works, NOT What Sounds Good – There are plenty of pitches and marketing strategies out there such as “get on 55+ social media sites”. If it’s not effective (and focusing on 55+ social media sites is not effective) then we won’t apply the strategy even if it sounds good to a potential customer. We focus strictly on strategies and techniques that deliver results.
  3. Tangible or Go Home – The one thing that bugs us the most when we analyze different automotive social media presences out there is when we hear that their current vendor has to dig deep to try to convince their clients that it’s working. Our procedures and reporting are crystal clear and the results can be smelled from across the room. You don’t need to be a social media guru yourself in order to decipher what we’re doing. You’ll see it plain as day.

If you’re ready to take your social media up ten notches from where it is today and have it effectively drive more business directly (as compared to the inferred benefits that some try to sell) to your dealership, contact us. We have the best service in the automotive industry and we’re looking for the best dealers, the ones that really want to get aggressive. Is that you?

29 thoughts on “Automotive Social Media

  1. Congratulations to TK Carsites for creating a well thought out and comprehensive social media solution for car dealers. The Power Social platform is very impressive and will be a great compliment to your award winning Power of 5 technology. Congratulations on your 2010 AWA Awards.

  2. Russ,
    We offer several packages for social media, from helping you with initial setup to our Social Media Specialists monitoring your social sites and proactively engage on behalf of your dealership, allowing you to have a “hands free” social media presence.

    I suggest you talk to your regional Account Exec John Quinones to assist with various package options and pricing. John’s direct line is 949-440-1161, jquinones@tkcarsites.com.

    regards,
    Patric Timmermans
    Vice President of Marketing, TK Carsites

  3. There are a lot of companies that are offering this to car dealers. I got a job selling cars and I didn’t even tell them about my 5,000 hour journey into all things online marketing I quietly started a blog and website though. Check it out Tampa Car Sales

    Great Social Network enjoying it so far.

  4. Social Media Play very important role to create brand image on the internet world,
    this also help to make regular news to the view of people & help them to know your company strength too.

  5. If you like social networking, and you are in the automotive industry, you should be checking out http://www.motortradebook.com – Its great !!

  6. I have loads of experience with automotive marketing and social media. Dealerships’ commitments to social media is growing, but mostly has untapped potential. One low cost and immediate entry into marketing your facebook page is with signs that say “Like us”. http://www.socialmediadecals.com is a great place to begin finding followers, likes and viewers. This website sells decals and many are being used in car dealerships as well as numerous other businesses. It’s low tech, off-line stuff, but it’s cheap, easy and effective.

  7. We work with auto dealers to try and help them develop Social Media as a marketing community. Its good to see more technologies supporting this type of media. As we all know it works!

    -Mathew
    swiftmedia.ca

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