Automotive Social Media

by JD Rucker on October 19, 2009 · 13 comments

At TK Carsites, our goal is to offer the best automotive social media in the industry. If you are a dealer, manufacturer, or anywhere in between, please feel free to look over the following 4 packages. A side-by-side comparison is below, as is our contact information. Feel free to ask any questions, as automotive social media is all about engagement.

Standard Social Media Package

Some dealers are already well on their way to success in social media. For them, all they need are the click-compelling buttons and links associated with the social media sites on which they participate. For these dealers, a simple website integration with social media is all they need.

Social Media Integration Package

TK Social Media IconsDealers who want to get started in social media and need expert assistance can start with our complete integration package. It’s simple and does not require much of the dealership’s time, but it can still be a very effective way to have a strong presence.

TK will create the major profiles that currently include a Facebook fan page, Twitter profile, YouTube channel, Flickr album, and others. Social media changes rapidly and as new technologies emerge and old services fade away, TK’s social media department is prepared to make “changes on the fly” to this and all social media services.

Facebook and Twitter are likely here to stay for a long time. As a permanent aspect of this package, we will create the dealership’s first month’s worth of status updates, wall postings, and “Tweets” to give the dealership an established presence for them to make their own.

Even though support is not included in this package beyond basic changes, the dealer will receive access to the “Car Dealers’ Guide to Social Media”, a living document that will keep our dealers informed about everything pertaining to automotive social media, both basic and advanced tactics. It is updated regularly to accommodate for the mercurial nature of social media to give our dealers up-to-date help as they grow in Web 2.0.

Social Media Partnership Package

Our team and company has been deeply embedded in social media since early 2007. In the world of automotive “Web 2.0”, this is an eternity.

The vast majority in the automotive industry have been involved in social media for less than a year. Social media should not scare anyone, but because it is constantly flowing and changing, even OEM’s have asked us for consultation on advice.

The Social Media Partnership Package, our most popular social media offering, is exactly what the name implies. We partner with our clients to offer expertise and experience, walking through the world of social media marketing together. Through “co-management” of profiles, the dealership is able to use our knowledge and understanding of social media while still maintaining complete control over their social media presence.

Through “co-management” of accounts, TK Carsites and our Partnership clients are able to build strong relationships with customers, build brand advocates, and engage in a venue in which many have failed.

We monitor the accounts of our Partners and respond when appropriate, allowing the dealership personnel to do what they need to do without worrying about what is happening (if they choose). If there are leads or other needs for the dealership to get involved, our team is trained to contact the dealership immediately. Otherwise, we do the standard social media engagement that many dealers prefer to avoid, giving the profiles the human touch that separates quality from the sea of spam that your competitors are using.

Our partners can choose their own personal engagement. Some will work with us daily to improve their engagement. Others will allow us to maintain and grow their accounts, keeping them active and fresh so the dealership can focus on other dealership business. Either way, the Partnership package is appropriate for nearly everyone.

Beyond the basic profiles, we also build dozens of minor social media profiles to advance the exposure of the dealership. Remember, 3 years ago very few people had even heard of Twitter. Those who were on it as early adopters (such as TK Carsites) were able to get a foothold and a head start on the competition.

Social Media Elite Package

Dealers who are ready to take full advantage of the emergence of social media need our Elite package. It’s the supercharged, high-powered, corporate level engagement that has helped put some of our most successful dealers on the map.

The features are robust. The benefits are endless.

Search Engine Reputation Management

Our Power Elite SEO package makes sure the first page of search results for your name is clean. The Social Media Elite Package takes it a step further, expanding beyond the first page to help eliminate third-party lead generation sites, competitors, and negative reviews or press from the first page and beyond.

Social Media Growth

Our Partnership package is ideal to help people find your social media profiles and lets the accounts grow naturally. The Elite package goes out and finds people in your area, brings them to your profiles and gets them to follow you. This aggressive method of growth allows Elite profiles to blow past their competition and expand the exposure and branding of the dealership immensely.

YouTube and Flickr Updates

People love videos and pictures, and TK Carsites helps Elite clients keep their channels constantly updated with fresh content for the consumers’ consumption.

Regular Blog Posts

Content is one of our specialties at TK Carsites, and we offer our Elite clients the opportunity to take advantage of our professional writing team to keep content flowing on their dealership blog. As the backbone of social media and a conduit for SEO success, the dealership blog under TK Carsites’ management will drive more traffic from diverse keywords and sources than any other social media site you’ll have.

Training and Consultation

Through our exclusive monthly webinars that only Elite customers can attend, you’ll learn the most advanced techniques that both we and you will employ in growing your social media marketing empire.

Social Media Campaign Roadmaps

There are corporations who have tried to get access to our campaign roadmaps in the past, but these are exclusive to TK Elite dealers. Each month, dealers will be able to access a new campaign roadmap that details ways to promote a sale, get people to the showroom, increase fans, promote fixed ops, or even sell more cars directly through social media.

These campaign roadmaps will also spark ideas and concepts for the dealership to create their own campaigns to ride the wave of social media all the way to the bank.