These days hysteria about social media has reached fever pitch. All signs are pointing to social media being the printing press of the 21st century. And like Gutenberg’s 15th century printing press, social media is a revolutionary tool will thousands of applications, many of which we probably haven’t even discovered yet.
Don’t get me wrong: Facebook, as well as other social media sites, do wonders for any business wanting to gain a strong web presence. The site gives your brand loyalists somewhere to go and to feel as though they are a part of something bigger than themselves. it also allows you to reach additional audiences that a traditional marketing campaign would normally not allow you to do.