Just about every company, from age-old corporations that got going before the lightbulb was common to brand new organizations that are online-only, want to use social media to get more visitors to their websites. How exactly can these companies accomplish this, though? It takes more than just opening up a Facebook page and waiting for friends. Some companies have done an incredible job leveraging the power of social media to improve their traffic and make the new word-of-mouth work for them. Let’s look at a few of the most successful cases from the recent past to see what makes for a great social media strategy. [Read more...]
Given that 93 percent of Internet traffic starts at a search engine, ranking high by using SEO techniques is important for your website. Consider these tips to help improve your search engine ranking.
Create Inbound Links
When someone links to your website, it shows the search engines that your website is authoritative. The more links there are across the web pointing to your site, the higher you’ll rank. But you don’t have to rely on other content creators to set up the links. Use these strategies to create links to your website:
- Guest post on top blogs. Most bloggers allow you to include links to your website in your content or in the author bio when you guest blog on their site.
- Comment on blogs. Blogs that feature the plugin CommentLuv are a great place to start earning links since you can automatically include a link to your most recent content.
- Organize a link exchange. If you have a blog on your site or frequently update content, connect with other people in your business and offer to link to their website if they link to yours.
- Create quality content. If you wow your readers with your content, people will start linking to your site on their own.
Use Keyword Phrases
While search engines have moved toward displaying quality content instead of worrying about high keyword density, using keywords is still important to ensure that your content shows up in front of the proper audience. Choose keywords that relate to your niche, are commonly searched, and are valuable to your content. Place these keywords in your posts, in page titles, in photo descriptions, and throughout other areas of the site where appropriate.
Hire a Third Party
If you don’t understand SEO or don’t have the time for it, consider hiring a third-party. Experienced professionals keep up with the latest changes and techniques to help you rank higher and bring in more visitors to your site. While it may seem like a hefty cost at first depending on your budget and your goals, having an experienced individual organize your site for search engines can end up paying off by helping you sell more products and reach more people. For more information on hiring a third-party and how much to spend, check out these useful tips.
Utilize Social Media
Social media can do several things for your SEO. For one, it’s a great place to share links and build authority in your niche. It also gets people talking about your product and your content throughout the Internet to help you build your authority. When used properly, search engines are going to begin realizing that you’re an authority figure in your field and decide that your content is worth ranking higher.
One example of a company that utilizes social media techniques properly is GearyLSF, a company that engages their audience, shares useful links and media, and knows how to maximize customer visibility. To get the most out of social media and improve your search engine rankings, follow their example while adding a personal touch to your profiles.
Create Quality Content
You’ve heard before that “content is king.” While there are many other aspects to SEO, search engines realize how important quality content is to their users. Therefore, the higher quality content you produce and the more that people get out of it, share it, and engage with you, the higher you’ll rank and the more visitors you’ll attract.
But it’s not just that. When you write for the individual first and then the search engines, people will stay on your site longer when they find worth in your content. Since search engines interpret this longer visit as higher quality content than if the visitor left after five seconds, it can have a huge impact on your ranking.
Use these additional tips to keep people on your site longer:
- Keep your content interesting and engaging.
- Produce useful advice, quality entertainment, and unique content.
- Show your credibility and authority in your about section.
If you’re still confused about SEO or need more tips, check out the results from Moz’s 2013 Search Engine Ranking Factors survey.
Have you utilized any of these techniques? Did they impact your search engine rank?
(Image via Forbes)