Influence through Social Media Marketing

Social Influence

Whether you realize it or not, if you belong to a social media network of any sort, you have some kind of influence. There is a never-ending flow of information that travels within these social media sites, causing people and brands to compete for consumer influence by relying on the magic of “sharing”. In order to get more shares, you must first gain popularity in the digital world. Of course, being ‘popular’ within your network communities doesn’t mean you will have a high influence in your industry.

It’s no secret that social media has given so many opportunities to share content on a much larger scale than ever thought possible if you look back even only a couple of years ago. I don’t think anyone could’ve imagined social media marketing being as influential as it is today. News, opinions and product reviews are always being shared and posted on social networks such as YouTube, LinkedIn, Twitter and of course Facebook.

By targeting the appropriate audience, people are able to use these sites and others to promote their content, engage consumers and build up their online reputation. Twitter especially helps spread brand awareness on the Internet and within industries being as it is currently one of the fasted growing social networks out there.

All social technologies connect people and businesses as well as reduce the chances for marketplace exploitation. Marketing on the web exposes the good and the bad of most brands and people, sometimes without our knowledge or consent. In order for you to drown out the bad though you need to make sure that your brand shines brighter than the rest and you engage more than your competitor as well as post more interesting content.

In order to be successful in marketing with social media, you have to make sure that your social project doesn’t evolve into some sort of basic marketing campaign. You want to ensure that you reach your goes through collaborative association with customers so that your reach doesn’t die down after only a short period of time.

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Tweeting Better Boosts Brands Engagement


It really all depends on the industry but according to a recent study by Buddy Media, larger brands are noted to gain more of a reaction leading to engagement by posting tweets on the weekend instead of on weekdays. Tweeting on the weekends is a fantastic social media marketing strategy, if you post the right type of content at the right times of course.

There have been quite a few studies showing that specific methods used while tweeting can actually pay off and grow your company’s visits and engagement. If your company is on Twitter, they should less than 100 characters in each of their tweets. By doing this you are leaving room for re-tweets and comments from followers. Not to mention that doing this has a 17% higher engagement rate than if you are posting tweets with over 100 characters.

A helpful Twitter-tip is to add links as often as you are able to, to posts that you tweet out. This gives you a higher chance for re-tweets. Doing this has reportedly accounted for 92% of all interactions which is 86% higher of a re-tweet rate than posts that don’t contain a link. Make sure when you do this that you have enough room to leave a space before the URL so as to disable any unclickable links.

Hashtags are always a good idea, but anymore than two hashtags in a tweet could actually result in a decrease in re-tweets and engagement, so make sure you are careful about when and where you are posting them. Don’t forget to use images where they make sense. Bigger brands have seen a 2X higher engagement rate than those brands that add pictures to their tweets.

Of course, you have to be wise about your own company’s social media performance so that you can figure out which approach is suitable for your specific brand. Following these helpful guidelines however can help steer you on the right track to maximizing brand awareness and increasing business/consumer engagement.

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Is Riding the Zuckerberg Social Media Train Dangerous for Your Business?


Social media marketing is rapidly spreading in every direction you can imagine. Facebook especially is a huge social networking site (as we all know and have come to love) that will be a major social utility for many years. However, there are way too many business’ dropping all of their eggs in Zuckerberg’s basket and by doing this they are derailing the track that their marketing train is currently traveling down.


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