About JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. Find him on Twitter, Facebook, and Pinterest.

Why My Next Phone Will Be Windows 8, Sight Unseen

Windows Phone 8

I’m what you might call an Apple Hipster. I was using the Macintosh and Apple IIe before they were cool. The various companies that I’ve worked for over the last decade and a half converted me to be a PC guy, but definitely not by choice. That’s why it was a surprise to those who know me when I bought a G1, the first official Android phone, back in 2008.

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Will the Facebook IPO Skyrocket, then Plummet?

Roller Coaster

The buildup to the Facebook IPO scheduled for a week from now has been anything but boring. Even the boring parts are being blown up in ways that make them exciting, such as the media’s fascination with Mark Zuckerberg’s hoodie during his IPO roadshow. Long-term investors are starting to get the jitters based upon declarations of “innovation before profits” coming from Facebook’s upper management. Is the table being set for a roller coaster ride after their initial public offering?

Yes.

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Other Social Sites Trend Poorly Ahead of Facebook IPO

Facebook IPO

When an investment potential like Facebook comes along, there are always going to be alarmists. We’re not one of those.

There are, however, some minor disturbing trends happening at three public social media companies that may pose a threat to the success of Facebook’s IPO. A month before it’s scheduled to be offered, Yelp, Zynga, and Groupon are all performing poorly and trending down.

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The Best Bargain in Web 2.0 May be Available Shortly: Digg’s Shell

Digg Grave

Rumors and speculation are often a bad thing in social media, particularly for sites like Digg that have shown the resilience to continue to fight back despite rumors for years of their demise. Today’s batch of rumors hit a little closer to home for many users, but they also open the doors for a future consideration.

Can someone finally buy the shell of Digg and turn it into something great again?

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When Exploring New Ideas in Social Media, Remember to Stay on Target

Stay on Target

There are few things that can stop productivity like distractions, particularly if they’re fun or exciting. Those who use social media for business are well-aware that shiny new play toys bounce in front of us almost every day. As Gold Five in Star Wars said before being taken out by Darth Vader, we have to remember to “stay on target” or we’ll get stuck in some strange land with no hope of escape.

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Applying the “Hippo Walks Into a Bar” Principle to Social Media Campaigns

Hippo

As we discuss the ways that social media can be used instead of press releases as a superior method of putting out a brand message, one of the most enjoyable components of the technique is being able to add a flash of creativity and personality to the campaign in ways that press releases simply cannot. It’s the hippo in the room. It’s the fun stuff.

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Going Vertical with Pictures for Pinterest’s Sake

Pinterest Vertical

If the goal is to get attention or exposure on Pinterest, there’s one thing to consider with your pictures: go vertical.

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Repin #Trayvon

Repin Trayvon Martin

Every day those of us on Pinterest play around with the site and see amazing pictures, clever hairstyles, and words of wisdom throughout. One component that has not been as present as it is on other social networks is the message against injustice or oppression that has highlighted most of the other social networks.

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