Personalized Strategy

Better Social Media Marketing comes from Personalized Social Media Strategy

If you think it’s the software, you’re mistaken. Social media marketing is unlike many other types of digital marketing because it is much less reliant on specialized software and more empowered by creativity and personalized strategy. I understand why agencies rely on software, but it’s not something that we would ever recommend.

In our industry, the car business, we believe in learning what we can about a dealership and customizing their social media to fit their market, personality, brands, selling style, and community involvement. One does not simply pull out a generic set of deliverables and start checking off the boxes. True automotive social media strategy requires diving in and building a strategy around the dealership.

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The Jokers

If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away

It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role.

We shouldn’t choose. We shouldn’t have to. Both performances can thrive on their own merits and be watched for generations to come.

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Elderly on Facebook

Over Half of Internet Users Over 65 Use Facebook

The trends have been pointing to older generations jumping on Facebook for a while. Now, the latest numbers from Pew show that over half of internet users over 65 use Facebook.

Overall, Facebook’s growth slowed but engagement levels increased. On other networks such as Twitter and Pinterest, the number of users rose more dramatically but engagement decreased. While some say this is due to fatigue and accounts going dormant, we speculate that the users are getting more efficient at using the networks. The can be seen in the dramatic rise of adults using multiple networks – 52% in 2014 versus 42% the year before.

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Twitter Importance

‘While You Were Away’ Will Make Twitter More Important for Business

Twitter was tiny. Then it was huge. Then it was irrelevant. Now, it’s on the verge of landing somewhere in between “huge” and “irrelevant” with the rollout of their “While you were away” feature.

Businesses have had a love/hate relationship with Twitter since its birth. It can be a tremendous communication tool, of course. That hasn’t changed. However, it seemed to only be of true benefit for big companies. Local businesses outside of real-time floaters like food trucks or music bands had a hard time generating a true return on investment.

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Worthless

Getting More People to Like Your Facebook Page is 99% Worthless

Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win out.

To prove it beyond a reasonable doubt, I would have to take a page that has zero fans and send massive engagement and traffic with a small budget. Then, we’d need to look at the statistics to show that a page that starts off with zero likes can have more than just paid reach. It can have more organic reach than pages that have tons of likes.

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Cool Image

Building Up a Blog with Social Promotion

There are two major components to a good blog. Sure, there are plenty of other components such as design, site speed, consistency, purpose, niche relations… actually, there are so many that I could write a full-length article just listing the different components, let alone going into detail about them. Still, there are two primary components that can overcome poor performance on all of the other areas.

Great content. Great promotion. That’s it. If your content is strong and you’re able to promote your site properly and gain credibility on social media and search, you’re blog will grow and be successful.

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Going Mobile

It’s All Going Mobile. We Get It. Now What?

When I finally stopped counting, I found 43 articles posted this week on various publications proclaiming that everything was going mobile and that marketers and businesses need to make the appropriate adjustments. All of the articles had two things in common: they gave reasons why we needed to market to mobile users and they didn’t give very good ways other than the basic or generic methods for doing so.

Well, I’m here to give you some good ways to do it. That’s all. No need to convince you that you need to do it. If you’re reading this article, you already know. If you’re not reading this article, you probably already know. Now, let’s get away from why and start really digging into how. (more…)

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Reddit Self Promotion

Reddit’s Self-Promotion Conundrum

Here’s where we get a little snobbish. Reddit has never been a good place to promote your own interests unless you’re a celebrity. That’s all there is to it.

This stems from a heartfelt plea from James Andrews. He made some incredible points. He deserves to be able to promote his new website, especially considering that it’s promoting indie bands, they get most of the money, and charities get money from the endeavor as well. Others with similar sites have been allowed to self-promote. Why can’t James?

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Hula Hoop

Why Social Media Won’t Die Any Time Soon

I remember the first “social media is dying” post that I read. It was early 2008 and MySpace was already showing signs of starting to implode upon itself. The article I read (wish I would have saved it) gave a very compelling argument about how social media was a fad and that privacy would eventually prevail once the glow of the “look at me” mentality that drives social media wears off.

It never did. It never will.

There’s no going back. Social media is the ultimate legal voyeurism into the lives of those we care about, whether we like them or not. We can see what our old high school friends are doing now. We can monitor the activities of our friends, family, coworkers, and anyone else of interest. We can keep track of the news as it’s unfolding, not told by a news anchor but told by the reactions of people we may or may not know.

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Eruption

Why Soshable Went Dormant (and why it’s due for an eruption)

When I first started playing around with social media marketing back in 2007, it was new, fresh, and wonderful. I created this blog to keep my thoughts in order, to have a central point through which to post all of my content, and to build a brand that could eventually become a company of its own.

Things change. Directions change. Elements of our lives that we once considered to be important become secondary in the blink of an eye. For me, Soshable has been one of those aspects of my life that fell by the wayside. My focus on automotive social media marketing has allowed me the privilege of forming a strong company with a bright future that takes up way too much of my time and my former blogging stallion was put in the barn.

That is changing. The good part about having a company grow is that you can start to hire people to do much of the work that you had to do in the beginning. Things that took up all of my time when I started my company less than a year ago are now superbly handled by a team that makes me look good. Time is opening up. Needs are growing, but in different directions. It’s time for Soshable to erupt into what it once was – a place where I and other authors promote the best practices available in social media.

It doesn’t need to be a social media blog. It needs to be the social media blog, the one that it once was and that it can be again. Thankfully, it’s not like a boxer coming out of retirement. When a volcano erupts after being dormant for a long time, the fury is often greater than it every was before. That’s my hope. Bring the marshmallows. We’re about to spew some heat.

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