Data Guide

In Advertising, Let the Data Be Your Guide

Today, there is no shortage of data. There is exponentially more available data in our hands today than a decade ago, and there will be much more data available tomorrow than there is today. With so much information available, it’s strange that many still rely on their instincts or sales pitches to determine where to put their advertising dollars.

Most big companies get it. They will go so far as to buy other companies just to get access to their data. This has been common for decades, but today the ability to sift through and organize the data in a quickly-retrievable manner makes it even more prevalent than the past. For smaller companies, it gets a little more complicated, particularly if they’re working within a constraint such as limited potential customers bases or localization. That doesn’t mean it’s not impossible.

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Twitter Considers Overpricing IPO

Twitter Fat

Good news came a week and a half ago when Twitter said they were wanting to be in the $17-$20 range to start their IPO. That didn’t last. Whether it’s their ego, poor advice, or ego fueled by poor advice, they’re now looking at the next price bracket of $23-$25.

We officially change our stance. You should not buy Twitter, not at first. The 20-25% bump in starting price means that they are likely going to go through the same rollercoaster that plagued Facebook for a year. The price over the next few months will likely dip below $15 because of the negative sentiment that will be created once it starts to fall under $20.

The sad part is that if they started in the $17 range as expected, they would have never dropped below $15. Now, our advice is to wait until they drop, even seeing if they approach single digits, then buy.

Here’s what Techcrunch has to say about it.

Twitter could price its IPO well above the new $23-$25 range it set earlier today, according to MicroVentures CEO Tim Sullivan. The pricing range was originally set at at $17-23.  Though he’s providing no guarantees, Sullivan says that there has been strong interest in the private market for Twitter shares over the past few months, which indicates that Twitter could price as high as $25-28 when it finalizes its S-1 this week.

Read More: Techcrunch

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A Shockingly Great Video that Explains Reddit to the Novice

Reddit Wallpaper

One of the bad parts about being in social media professionally is that I often have to travel to conferences. For this reason, I missed the best novice explanation of Reddit that I’ve ever seen. It’s actually quite brilliant.

The front page of the internet has its strengths and its weaknesses. This video gives a relatively unbiased view, pointing to both sides. With astonishing numbers behind the site and a community that is arguably the most interactive of any community on the web, this video might be enough to make you stare into the abyss to see what stares back at you.

As the narrator describes it at the end, “You’ll wonder how you ever interneted without it.”

I’ve been on Reddit for several years now and I couldn’t imagine where I would be if I hadn’t used it until now.

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Top Brands and How They Use Twitter

Twitter Pillows

Twitter often gets the shaft from a certain type of large company. Those who believe it is too frivolous, spammy, or noisy may avoid it as a marketing tool and simply use it for defense when bad things arise from a public relations perspective. This is a huge mistake.

Some big brands are doing Twitter right… very right. In this infographic from Etsy, we get to see exactly what five particular brands are doing. Specifically, we get to see what challenges they had and how they used Twitter to find solutions.

Top Brands on Twitter Infographic

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Google+ Has Big Bump in Monthly Active Users

Google Plus

Google has been less forthcoming about their numbers ever since they were scrutinized and ridiculed the last time they made bold statements about users. This time, they are cautiously optimistic. They’re not going to have another “mission accomplished” moment.

The numbers, for what they’re worth, are very encouraging. They moved beyond the 300 million monthly active user mark. While it’s not even close to the daily active user numbers for Facebook, it’s encouraging to see just how far they’ve come in half a year. It means that they’re starting to pick up the kind of traction that many hoped they would get after their strong first couple of months in mid- to late-2011.

This, along with some improvements to Google+ Hangouts and a move to open up custom Google+ URLs gives them some good momentum heading into 2014. All of this comes when the company is not as laser focused on social as they were the first couple of years under Larry Page’s second run as CEO.

Here’s what USA Today had to say about the numbers:

Google said Tuesday its social network Google+ has seen a 58% jump in users in recent months.

Vic Gundotra, head of social at Google, said Google+ has 300 million monthly active users, up from 190 million in May.

Read More: USA Today

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Advice from a Non-Investor: Buy Twitter (UPDATE)

Twitter IPO

Update: With rumors swirling that the starting price may go up, we have changed our opinion and now believe that you should not buy Twitter in the beginning.

I don’t own stock. I will never own stock. I don’t read the Wall Street Journal and I didn’t take a single business course in college. With that said, you should listen to me when I say that you should buy Twitter if you can.

They are doing two things very right. First, they are pricing themselves low enough to avoid the painful entry that Facebook had before hitting a strong streak. Second, they’re focusing on building a revenue stream that will make them worthy of the $11 billion potential company value that many are anticipating. This combination means that you don’t need to be Gordon Gekko to recognize the upside that this stock will have.

While Facebook shot too high, Twitter is shooting too low. While Facebook is a mammoth operation, Twitter is streamlined. While Facebook has political risks attached to it, Twitter has been relatively clean over the years.

People complain about Facebook. They do so on Twitter.

The numbers themselves are pretty compelling, as can be seen in this article from ReadWrite:

Twitter seeks to raise $1.4 billion by selling 70 million shares for between $17 and $20 per share when the company goes public next month, the company revealed today. At $20 per share, it would be worth just under $11 billion.

Read More: ReadWrite

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Hilarious College Humor Video about Instagram Touches an Uncanny Level of Reality

Instagram Nickleback

Parody videos often struggle to combine the funny aspects of their targets while maintaining a grasp on reality. When it comes to Instagram, College Humor was able to stay true to both components. It’s quite hilarious and stays true to the various annoying truths about Instagram. All of this is then wrapped up into a video against the perfect parody source music, “Photograph” by Nickleback.

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