I was browsing Craigslist looking for a car the other day when something occurred to me. Craigslist shouldn’t work. It shouldn’t be the first place that people stop when looking for anything from a boat or RV to a treadmill or refrigerator.
The site is not attractive. It’s not fancy. It’s not modern. By most standards, it’s a site that shouldn’t be as popular as it is. However, it works because it’s not attractive, it’s not fancy, and it’s not modern. It works because it helps us find things in the ways that we’ve always been accustomed to finding them, even before the days of Google.
Today, there is no shortage of data. There is exponentially more available data in our hands today than a decade ago, and there will be much more data available tomorrow than there is today. With so much information available, it’s strange that many still rely on their instincts or sales pitches to determine where to put their advertising dollars.
Most big companies get it. They will go so far as to buy other companies just to get access to their data. This has been common for decades, but today the ability to sift through and organize the data in a quickly-retrievable manner makes it even more prevalent than the past. For smaller companies, it gets a little more complicated, particularly if they’re working within a constraint such as limited potential customers bases or localization. That doesn’t mean it’s not impossible.
Good news came a week and a half ago when Twitter said they were wanting to be in the $17-$20 range to start their IPO. That didn’t last. Whether it’s their ego, poor advice, or ego fueled by poor advice, they’re now looking at the next price bracket of $23-$25.
We officially change our stance. You should not buy Twitter, not at first. The 20-25% bump in starting price means that they are likely going to go through the same rollercoaster that plagued Facebook for a year. The price over the next few months will likely dip below $15 because of the negative sentiment that will be created once it starts to fall under $20.
The sad part is that if they started in the $17 range as expected, they would have never dropped below $15. Now, our advice is to wait until they drop, even seeing if they approach single digits, then buy.
Twitter could price its IPO well above the new $23-$25 range it set earlier today, according to MicroVentures CEO Tim Sullivan. The pricing range was originally set at at $17-23. Though he’s providing no guarantees, Sullivan says that there has been strong interest in the private market for Twitter shares over the past few months, which indicates that Twitter could price as high as $25-28 when it finalizes its S-1 this week.
One of the bad parts about being in social media professionally is that I often have to travel to conferences. For this reason, I missed the best novice explanation of Reddit that I’ve ever seen. It’s actually quite brilliant.
The front page of the internet has its strengths and its weaknesses. This video gives a relatively unbiased view, pointing to both sides. With astonishing numbers behind the site and a community that is arguably the most interactive of any community on the web, this video might be enough to make you stare into the abyss to see what stares back at you.
As the narrator describes it at the end, “You’ll wonder how you ever interneted without it.”
I’ve been on Reddit for several years now and I couldn’t imagine where I would be if I hadn’t used it until now.
Twitter often gets the shaft from a certain type of large company. Those who believe it is too frivolous, spammy, or noisy may avoid it as a marketing tool and simply use it for defense when bad things arise from a public relations perspective. This is a huge mistake.
Some big brands are doing Twitter right… very right. In this infographic from Etsy, we get to see exactly what five particular brands are doing. Specifically, we get to see what challenges they had and how they used Twitter to find solutions.
Google has been less forthcoming about their numbers ever since they were scrutinized and ridiculed the last time they made bold statements about users. This time, they are cautiously optimistic. They’re not going to have another “mission accomplished” moment.
The numbers, for what they’re worth, are very encouraging. They moved beyond the 300 million monthly active user mark. While it’s not even close to the daily active user numbers for Facebook, it’s encouraging to see just how far they’ve come in half a year. It means that they’re starting to pick up the kind of traction that many hoped they would get after their strong first couple of months in mid- to late-2011.
This, along with some improvements to Google+ Hangouts and a move to open up custom Google+ URLs gives them some good momentum heading into 2014. All of this comes when the company is not as laser focused on social as they were the first couple of years under Larry Page’s second run as CEO.
Here’s what USA Today had to say about the numbers:
Google said Tuesday its social network Google+ has seen a 58% jump in users in recent months.
Vic Gundotra, head of social at Google, said Google+ has 300 million monthly active users, up from 190 million in May.
Update: With rumors swirling that the starting price may go up, we have changed our opinion and now believe that you should not buy Twitter in the beginning.
I don’t own stock. I will never own stock. I don’t read the Wall Street Journal and I didn’t take a single business course in college. With that said, you should listen to me when I say that you should buy Twitter if you can.
They are doing two things very right. First, they are pricing themselves low enough to avoid the painful entry that Facebook had before hitting a strong streak. Second, they’re focusing on building a revenue stream that will make them worthy of the $11 billion potential company value that many are anticipating. This combination means that you don’t need to be Gordon Gekko to recognize the upside that this stock will have.
While Facebook shot too high, Twitter is shooting too low. While Facebook is a mammoth operation, Twitter is streamlined. While Facebook has political risks attached to it, Twitter has been relatively clean over the years.
People complain about Facebook. They do so on Twitter.
The numbers themselves are pretty compelling, as can be seen in this article from ReadWrite:
Twitter seeks to raise $1.4 billion by selling 70 million shares for between $17 and $20 per share when the company goes public next month, the company revealed today. At $20 per share, it would be worth just under $11 billion.
There’s something about infographics that make claims based on perspectives and opinions rather than facts. This infographic from MyLife does just that and tries to list the top 10 failed social media sites.
Many people spend more time on social media than they spend on any other online activity. We see little Timmy sliding into third base. We rant about the latest political hotspot or condemn our favorite teams for making mistakes. We chat with friends and family. We request help from social media help desks…