Posts byRocco Penn

In Advertising, Let the Data Be Your Guide

Today, there is no shortage of data. There is exponentially more available data in our hands today than a decade ago, and there will be much more data available tomorrow than there is today. With so much information available, it’s strange that many still rely on their instincts or sales pitches to determine where to
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Twitter Considers Overpricing IPO

Good news came a week and a half ago when Twitter said they were wanting to be in the $17-$20 range to start their IPO. That didn’t last. Whether it’s their ego, poor advice, or ego fueled by poor advice, they’re now looking at the next price bracket of $23-$25. We officially change our stance.
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Top Brands and How They Use Twitter

Twitter often gets the shaft from a certain type of large company. Those who believe it is too frivolous, spammy, or noisy may avoid it as a marketing tool and simply use it for defense when bad things arise from a public relations perspective. This is a huge mistake. Some big brands are doing Twitter
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Google+ Has Big Bump in Monthly Active Users

Google has been less forthcoming about their numbers ever since they were scrutinized and ridiculed the last time they made bold statements about users. This time, they are cautiously optimistic. They’re not going to have another “mission accomplished” moment. The numbers, for what they’re worth, are very encouraging. They moved beyond the 300 million monthly
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Advice from a Non-Investor: Buy Twitter (UPDATE)

Update: With rumors swirling that the starting price may go up, we have changed our opinion and now believe that you should not buy Twitter in the beginning. I don’t own stock. I will never own stock. I don’t read the Wall Street Journal and I didn’t take a single business course in college. With
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Social Help Desk: A Growing Trend

Many people spend more time on social media than they spend on any other online activity. We see little Timmy sliding into third base. We rant about the latest political hotspot or condemn our favorite teams for making mistakes. We chat with friends and family. We request help from social media help desks…
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Facebook Tries to Help Get the Vote Out

Voting isn’t exactly the most social thing. In fact, you’re supposed to vote on your own. In today’s world of sharing everything, Facebook is giving people the opportunity to tell the world that they voted. The top-screen message should appear when you log into Facebook today if you’re in the United States. It is a
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Why Empire Avenue Matters

Some would argue that the biggest problem with social media and the internet in general is that there are too many ways to waste time on it. Even before the rise of social games like Farmville and Draw Something, “surfing the net” was akin to a more interactive version of being a couch potato. The
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TED’s Ads Worth Spreading Videos Rocked

When one thinks of TED, they normally picture the brainiest speakers on important topics filling the world with 15-minute to 2-hour presentations that are utterly profound. They don’t normally expect talking bear rugs or Chipotle commercials, but that’s exactly what the crowd at the Long Beach, CA, TED2012 Conference on Tuesday.
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Why Do People Search for Facebook?

Every year, I ask the same question around the end of December. Every year, I answer my own question by saying that people are going to eventually learn the difference between going directly to a website by typing a domain name into a browser and typing the same thing into a search engine like Google.
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Don’t Underestimate the Value of Contacts

It’s not just network marketers or Amway reps who need contacts. Nearly every business that sells a product or a service can benefit from having a well-managed, properly updated virtual rolodex, but so many people blow it off as something that’s not for them. This is a mistake.
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Is the Patent War Stifling Innovation?

When the patent laws were first written, those who drafted them had no idea what they would eventually yield. Today, innovations in technology have exponentially increased the quantity and variety of patents filed every day. While it’s good that companies and individuals continue to come up with new ideas, the system itself and those who
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The Evolution of Advertising Executives

Things have certainly changed in advertising over the last 50 years. Heck, they’ve changed dramatically in the last 5 years. While the industry has seen major shifts, it’s in looking at the people driving advertising that we see the most noticeable changes. What was once a job for the confident “Mad Men” of the world
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Daily Deals on… Porn?

Today, the publisher of adult magazine Penthouse intends to buy a daily deals site. What do they have up their sleeve? FriendFinder Networks will pay $65 million in stocks and warrants for JigoCity in an effort to expand into the social networking arena that is currently booming in China and throughout east Asia. While all
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Facebook’s Road to fCommerce

As eCommerce continues to grow and embed itself into everyday life, the newest way of doing business online, Facebook eCommerce or, as some call it, fCommerce, is starting to really take off. We have long called Facebook’s motives somewhat questionable (being nice), but now a bigger piece of the puzzle is starting to make itself
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Twitter in the Workplace: Yay or Nay?

Should companies allow their employees to use Twitter? Many PR nightmares have happened in recent years that are making some companies ban the practice altogether. They say that it’s a waste of time or dangerous practice. They say it halts productivity or encourages slacking off. They think that their employees may burn them if they’re
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Social Media Needs Fewer Networks, More Outlets

The social networking doors are closed. The finalists have been announced with Google+ walking into the room and closing the door on everyone on the outside. In the finalists room are a handful of networks that encompass everything that we could possibly need from a networking perspective. It’s time for the industry to focus on
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