At this point you’ve probably heard something about So.cl. At first I heard people say that it was going to go up against Facebook and Google+, even though anyone with a cursory knowledge would know that it’s not the case. I also have colleagues tell me that this shows that Facebook is getting into search engine marketing, but I think that’s not the case either.
So, a large number of the cognoscenti have gone downright apoplectic about Mark Zuckerberg daring to wear a hoodie to all-so-serious meeting of business bigwigs. The scandal. What’s next? White after labor day? Red shoes on a Thursday? How can our society survive without our sumptuary laws? Perhaps the Mayans were right: the end is nigh!