What the Heck is So.cl and What Does it Mean?


At this point you’ve probably heard something about So.cl.  At first I heard people say that it was going to go up against Facebook and Google+, even though anyone with a cursory knowledge would know that it’s not the case.  I also have colleagues tell me that this shows that Facebook is getting into search engine marketing, but I think that’s not the case either.

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Turning Back the Clock on the Eternal September: What the Brouhaha over Mark Zuckerberg’s Hoodie Tells Us about Social Media

Mark Zuckerberg's Hoodie

So, a large number of the cognoscenti have gone downright apoplectic about Mark Zuckerberg daring to wear a hoodie to all-so-serious meeting of business bigwigs. The scandal.  What’s next?  White after labor day?  Red shoes on a Thursday?  How can our society survive without our sumptuary laws?  Perhaps the Mayans were right: the end is nigh!

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