First things first, when I make this claim, I’m assuming that you have your own website, and that you’re operating an “onsite” blog. All this means is that your blog is part of your website. The posts that you write are indexed as part of your website content.
About Matt Brennan
We’ve established that search engines and social media platforms thrive on content. We’ve gotten to this point because it’s what people crave.
If you’re not using Twitter to market your business, you’re missing out. It provides a high amount of value 140 characters at a time.
What is all this content marketing talk about anyway? It’s definitely the new buzzword around Internet marketing circles. Why should you care?
The nature of search is expanding. (Your business + your town) will always be a good search phrase for customers to figure out who you are and what you’re up to. But it shouldn’t be the only way you’re visible.
You don’t have to look far to find marketers talking about the importance of quality content. It’s everywhere, and for good reason. Your readers and customers are all craving quality content.
We all know that blogging is a huge part of increasing the visibility of your business. It’s a way to show off your likable, personal side (I know you have one) while giving readers the information that they’ll need to make an informed decision.
As you may have noticed, the Internet’s a crowded place. All it takes is a simple Google search to discover that you’re a small fish in a big pond. So how do you gain relevance in this type of environment?