First things first, when I make this claim, I’m assuming that you have your own website, and that you’re operating an “onsite” blog. All this means is that your blog ispart of your website. The posts that you write are indexed as part of your website content.
No one likes being hit with spam. No one likes opening up their emails to find out about all the pills to enlarge body parts, vacations they won, or deals from Nigerian princes that they’ve been missing out on.
The nature of search is expanding. (Your business + your town) will always be a good search phrase for customers to figure out who you are and what you’re up to. But it shouldn’t be the only way you’re visible.
We all know that blogging is a huge part of increasing the visibility of your business. It’s a way to show off your likable, personal side (I know you have one) while giving readers the information that they’ll need to make an informed decision.
They’re everywhere. Lately we can’t get on the computer without hearing about the start of a new social network. Usually the news comes in the form of a blog post from a guy with thousands of Facebook fans and Twitter followers telling us exactly what we need to be doing.