If you’ve ever watched the television show “How I Met Your Mother,” the character Barney has “a guy” for everything.
First things first, when I make this claim, I’m assuming that you have your own website, and that you’re operating an “onsite” blog. All this means is that your blog is part of your website. The posts that you write are indexed as part of your website content.
We’ve established that search engines and social media platforms thrive on content. We’ve gotten to this point because it’s what people crave.
No one likes being hit with spam. No one likes opening up their emails to find out about all the pills to enlarge body parts, vacations they won, or deals from Nigerian princes that they’ve been missing out on.
It gets old, quick.
If you’re not using Twitter to market your business, you’re missing out. It provides a high amount of value 140 characters at a time.
What is all this content marketing talk about anyway? It’s definitely the new buzzword around Internet marketing circles. Why should you care?
The nature of search is expanding. (Your business + your town) will always be a good search phrase for customers to figure out who you are and what you’re up to. But it shouldn’t be the only way you’re visible.
You don’t have to look far to find marketers talking about the importance of quality content. It’s everywhere, and for good reason. Your readers and customers are all craving quality content.
They’re everywhere. Lately we can’t get on the computer without hearing about the start of a new social network. Usually the news comes in the form of a blog post from a guy with thousands of Facebook fans and Twitter followers telling us exactly what we need to be doing.