About Maricel Rivera

Maricel Rivera is a blogger, researcher, freelance writer and digital marketer who regularly contributes to business and technology blogs. You may also connect with her on Twitter.

5 Business Tools Leveraging the Power of Social

Social Media Tools

Social business and social media, while two distinct entities and completely non-interchangeable, are similar in that they both aspire to leverage one and the same concept: the power of social engagement and communication.

Nowadays, customers demand more open communication and personal relationships with businesses. The incoming workforce expects a more flexible working environment, and the more successful companies uphold a culture and organizational framework mirroring their social values.

It’s no wonder that more and more tools are being designed to bring the social aspects of a business to the fore. Here are a few of them: [Read more...]