Facebook has now upgraded all pages to the Timeline design. The Timeline is a powerful tool for showcasing your brand. For example you can add a Timeline cover that will really reflect the identity of your brand.
Since the early days, Facebook page owners had the possibility to add a Discussions tab to their Facebook page. At some point, over 55 Million users were using this tab to talk, share their points of view, give feedback, and connect with each other. Then Facebook changed the layout of the pages, which lead to a drop in traffic, but the tab is still widely used today: 22 Million users per month use this tab.