There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm”. Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant enough to get a benefit out of the networks.
About Louie Baur
Go ahead and mark this down as the unpopular answer to the common question of the day. When people ask me what the secret sauce is in any truly successful search marketing program, whether through search engine optimization or PPC, my answer is never greeted with enthusiasm. The answer: manual effort.
We have all taken a flight across country, over international lines, or from one state to another and I’m sure there are lists of things we could number off that have made us disgruntled or pleased, either while waiting at the airport or in the sky. Personally, I have flown for many years and by default it has been with South West Airlines, but my recent experience with JetBlue has changed the way I will be flying in the future.
No, no. Not Martin Short. Short, as in not very long.
“We have a rule at our dealership – no more than 3 social media posts a day. Yes, Twitter is included.”
More businesses are taking advantage of the inexpensive advertising options that Facebook has available. They are far from perfect but they have value simply because they get the brand out there without a lot of cost. The affects on reach are so dramatic and the dollars spent are so miniscule that many are promoting on a daily basis as Facebook wants it to be. It takes seconds to get a story rolling on Promoted Stories. There are, however, things to watch.