Posts byLouie Baur

Offerpop Releases Hashtag Gallery, Empowering Marketers to Manage User-Generated Content at Scale

NEW YORK, New York (Nov. 6, 2013) —Offerpop, a leading social marketing software company, has released Hashtag Gallery, a solution that allows brands to unite social media with traditional marketing channels, compile and store user-generated content, and showcase hashtag campaign content in a single location. Hashtag Gallery capitalizes on an exploding trend: brands everywhere are
CONTINUE READING

The #History of the #Hashtag: An #Infographic

Before a hashtag was what it means today to just about every major social network, it was a pound button. It was a number sign. It was a tic-tac-toe box. It was anything other than what it is today, one of the most useful and important tools used by social media marketing firms and general
CONTINUE READING

LinkedIn Tops a Quarter Billion Users

The king of professional social networking reached a major milestone recently when they broke the 250 million user mark. Since going public in March, 2011, LinkedIn has had an up and down road. This can be expected from any social media site that goes public (just ask Facebook) but LinkedIn has been relatively stable. They’ve
CONTINUE READING

Canned Social Media Marketing in an Hour Per Day

Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design
CONTINUE READING

Kissing Up to the Facebook and Google+ Algorithms

There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm”. Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant
CONTINUE READING

The Secret Sauce in Search Marketing

Go ahead and mark this down as the unpopular answer to the common question of the day. When people ask me what the secret sauce is in any truly successful search marketing program, whether through search engine optimization or PPC, my answer is never greeted with enthusiasm. The answer: manual effort.
CONTINUE READING

How JetBlue Turned Me into a Loyal Customer

We have all taken a flight across country, over international lines, or from one state to another and I’m sure there are lists of things we could number off that have made us disgruntled or pleased, either while waiting at the airport or in the sky. Personally, I have flown for many years and by
CONTINUE READING