The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses.
Facebook is the most recent to announce that spam from businesses won’t be tolerated. This has really been the unspoken case for a while, but now they’re upping the ante by threatening to remove posts from brands that are too promotional.
NEW YORK, New York (Nov. 6, 2013) —Offerpop, a leading social marketing software company, has released Hashtag Gallery, a solution that allows brands to unite social media with traditional marketing channels, compile and store user-generated content, and showcase hashtag campaign content in a single location.
Hashtag Gallery capitalizes on an exploding trend: brands everywhere are including hashtags in their TV commercials, print and digital ads, and other marketing programs.
With Hashtag Gallery, brands collect, manage and showcase user-generated content related to these hashtags in a seamless branded display, on websites, auto-generated landing pages, or Facebook tabs. Through these campaigns brands encourage passionate consumers to share photos, videos, and posts. These engaged communities span multiple mediums and generate an expansive library of valuable user-generated content that can be repurposed for marketing and merchandizing programs.
“The convergence of social and mobile is fundamentally changing how consumers interact with their favorite brands, enabling them to share experiences and user-generated content,” said Prakash Mishra, co-founder and Chief Technology Officer for Offerpop. “Hashtag Gallery gives brands ways to turn content into relevant, real-time consumer engagement, amplifying the reach of traditional marketing programs.”
Marketers have struggled to organize, respond to and reuse consumer posts that include their branded hashtags. Hashtag Gallery automates this process, allowing time-strapped social marketers to track and follow up with responses in real time. Through auto-responding to entries with custom messages and “claim your entry” links, marketers can easily get permission to repurpose user-generated content. They can also incentivize and reward consumers for participating, offering daily, weekly, or monthly prizes.
Marketers can create and launch their Hashtag Gallery campaigns in minutes, with no custom development required. With Hashtag Gallery’s powerful back-end moderation capabilities, marketers can choose to approve entries before publication. And they can view program metrics like unique visitors and participation in real time, allowing for campaign optimization.
Offerpop’s launch of Hashtag Gallery includes an early access package that rewards companies and marketers that launch a Hashtag Gallery campaign in November by giving them hands-on help from a team of Offerpop’s social media strategists, who work with brands like Audi, American Express and NBC Universal. Sign up at www.offerpop.com/earlyaccess.
To learn how to tap into the power of hashtags, check out Offerpop’s new e-book, The Definitive Guide to Hashtag Campaigns. ()
Offerpop helps marketers launch powerful social marketing campaigns to reach, engage and connect with their consumers. Global brands, agencies and small businesses use Offerpop to increase revenue and grow fans, followers and email subscribers. Launch campaigns across any marketing channel — website, advertising, email, and TV — and drive engagement on Facebook, Twitter, Instagram and Pinterest. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. Offerpop is a Twitter Certified Product. Learn more at www.offerpop.com.
Before a hashtag was what it means today to just about every major social network, it was a pound button. It was a number sign. It was a tic-tac-toe box. It was anything other than what it is today, one of the most useful and important tools used by social media marketing firms and general social media fans across the internet.
I was there, believe it or not. I saw the first hashtag ever used. It was funny because at the time I thought it was a pretty silly idea, but obviously it grew on me and hundreds of millions of others. Now, I often find myself wondering why hashtags aren’t used more often. Go figure.
Here’s an infographic from Offerpop that breaks down the long (in internet years at least) history of the four little lines.
The king of professional social networking reached a major milestone recently when they broke the 250 million user mark.
Since going public in March, 2011, LinkedIn has had an up and down road. This can be expected from any social media site that goes public (just ask Facebook) but LinkedIn has been relatively stable. They’ve had some missteps. They’ve faced challenges. They seem to come out on top the majority of the time.
Here’s what Mashable had to say about the milestone:
LinkedIn now has 259 million monthly active users, up from 238 million in the previous quarter and 187 million a year earlier.
The latest number, which came as part of LinkedIn’s third quarter earnings results, puts the professional social network firmly ahead of Twitter, which had 230 million active users last quarter according to its updated S-1. However, LinkedIn is still well behind Google+ (currently at 300 million) and Facebook (1.15 billion as of the June quarter).
I am 24 years old. I have a BA in Public Relations/Communications. I am one hard working SOB. And I am vastly underpaid in a job I really don’t even enjoy. Ladies and gentleman, I am a hefty majority of college 20-something year olds in this country. Remember when we were told our whole lives that if you stay in school and get an education, you will someday get the job you want and make great money? The problem with the advice is…It is outdated, and I mean waaaay outdated. I know when my parents were my age a college degree was something that made you stand out and placed you on a higher level, but these days it just seems like earning a degree just keeps you up to speed with the rest of the young adults out there.
Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in its simplicity to ignore it altogether.
There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm”. Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant enough to get a benefit out of the networks.
Go ahead and mark this down as the unpopular answer to the common question of the day. When people ask me what the secret sauce is in any truly successful search marketing program, whether through search engine optimization or PPC, my answer is never greeted with enthusiasm. The answer: manual effort.
We have all taken a flight across country, over international lines, or from one state to another and I’m sure there are lists of things we could number off that have made us disgruntled or pleased, either while waiting at the airport or in the sky. Personally, I have flown for many years and by default it has been with South West Airlines, but my recent experience with JetBlue has changed the way I will be flying in the future.