About John Boitnott

One of a small group of social media consultants with a background in the newsroom, John consults with a variety of sites and publishers on how to build their popularity on the Internet. Leveraging social networks such as Facebook, Google+, Twitter, Digg, Reddit and StumbleUpon, he helps direct millions of page views each month. John has worked for NBC and Village Voice. John is currently Vice President of Business Development at Hasai Inc.

What Google+ Says About the Future of Mobile Apps

Google+-Mobile-AppsI was listening to my rock radio station of choice the other day, and when the commercial for a big bank mobile app aired, some thoughts I’d been having about social media and apps started to really make sense.

The spokesperson, in jocular, soothing tones, told me how even if I forgot to deposit my checks before I went to the ballgame, it didn’t matter, because I could do so with the app while the pitchers warm up. “All you have to do is take a picture of both sides of the check and boom it’s deposited,” he said.

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“Permanent” Traffic Doesn’t Exist on the Web

Gandalf Eyes

What do people think social media professionals do for a living? They are not wizards like Gandalf. They can’t raise their staff and command visitors to become permanent residents of a site. [Read more...]