Now we all hear really a lot about social media. The thing is that people who don’t have a clue about social media – they hear it too, but they lack a good explanation. This way many business owners get convinced that social media is a very good and cheap marketing method, perhaps even a bit similar to buzz marketing, allowing to be less formal and closer to customers. But I’m not going to write one of those many posts saying that creating a Facebook page is not enough.
I’d like to put it in a bit more radical way and say this: there are many companies that probably should even avoid social media. (more…)