About Evan Britton

How Will Twitter Generate Revenue

It has been widely reported that Twitter will soon be unveiling a monetization solution.

Speculation has been rampant with several blogs making predictions on what they think the solution will consist of.

Twitter certainly has many ways to go about revenue generation. At the end of 2009 – Twitter inked deals with Google and Bing to syndicate their Tweets to those respective engines. It was reported that Twitter was paid a bounty for this data. And, more recently, Yahoo inked a deal to publish Tweets on their network of websites. While these deals can bake in a revenue stream for Twitter – it most certainly isn’t the end goal.

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Where Will Users Go For Real Time Searching?

In December of 09’, Google implemented real time results into their website. This can benefit the user because if you happen to be searching for a hot topic – you will usually see real time results streaming on the results pages at Google.com.

However, Google is just mixing in real time results sometimes, and there are a slew of real time search engines , such as Sency, which are completely focused on real time results. So where will users go for real time searches?

One take-away from the headaches that came with Google Buzz is that while Google is trying to get users to interact insider Gmail – people have gotten use to using Gmail for email. People like interacting on Facebook, Twitter, and Myspace because that is where they have always interacted socially. Gmail, has been used for private communication – so thus far – people haven’t been as excited about interacting in a different way through Gmail.

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A Major Difference Between Twitter and Facebook

For entrepreneurs, one of the best features of Twitter is it’s API. Twitter allows developers to tap into its stream of 1 billion monthly tweets to create new applications and websites. This Twitter API has spawned several unique applications and projects that have benefited internet users in a variety of ways. This API has also spawned several real time search engines, such as Sency, which tap into sources such as Twitter to offer real time results for internet users.

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The Syndication of Twitter

6 months ago, Twitter changed its homepage so that there was a greater focus on their search engine.

At any time, anyone can go to Twitter and search through all of the updates from Twitter users. So, while initially your Tweets were scene by your Twitter followers, now people that don’t follow you and even people not using Twitter can view your Tweets when they utilize the Twitter search engine.

Twitter’s search results are also being syndicated to several web properties. In December of 09, Google implemented Twitter results onto the first page of their results pages. For select keywords, you’ll notice the Latest Results box scrolling which is powered by Twitter results along with other real time results. In addition to Google, Bing has announced a plan to bake in Twitter results into their search listings.

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How Can Users Benefit From The Real Time Web

One of the most talked about topics of 2009’s was the real time web. Even as 2010 has begun, more and more articles are written about the real time web and more and more startups have launched. Even Google has begun mixing in real time results into their search engine through the “Latest Results Box” that shows up for many information based searches.

With all the noise and hype surrounding the real time web – it should be that users can greatly benefit from all of these new technologies. However, it seems that many internet users still aren’t using these tools to benefit from the real time web. You don’t have to use Twitter, Facebook, or any other social media service to be able to take advantage of the tools that are out there. Below, we have reviewed several of the things you can do today – to become better informed about what is going on.

One of the coolest aspects to the real time web is to learn about the latest trends. When a bunch of people discuss what is going on in the real time web, these topics are tracked to see which is being mentioned the most. Many sites offer the latest trends, and often, these trends can show you breaking news before it is picked up by traditional sources. What The Trend is the early leader in the trend space as they not only show the latest trends but also they show you reasons why each trend is popular right now.

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Startups are popping up all over the real time web

The real time web continues to be a buzz world through technology and internet marketing blogs.  Users want to know what is happening right now, and the real time web is in the middle of all of it.

Real Time WebBelow, are four startups currently making an impact in the industry:

Topsy.com – A major aspect of the real time web is the ability for users to share links.  Topsy has spent a lot of time and money at building technology which will analyze all of the links on the real time web, and then they display search results based on the most popular links being shared.  They also use authority because certain people sharing links hold more weight than others.  Anyway, they generate search results to other sites, based on the popular links in the real time web.  You can sort by hour, day, week, or month.

Sency.com * – Sency has built to feeds for webmasters to integrate into their website.  The first, brings real time content to a website.  So, a site about Hollywood can have a stream of content, that updates automatically anytime someone mentions Hollywood on the real time web.  The other feed is a popular links feed that updates with Today’s most popular links for a respective keyword.  These tools are private labeled, and offer several customization options.

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