I’ve heard many marketers name “better user experience” as a 2012 interactive initiative, but I’m not sure that they understand what user experience is – or the fact that their design team (or worse yet, the person saying this herself) may not be qualified to analyze and improve the site’s “user experience.” This proclamation is often accompanied by words such as mobile, dynamic, depth, engaging, and interactive. What these people fail to understand is that user experience is an expertise, and it’s not the same as being a great graphic designer or digital specialist.
About Emily Eldridge
Emily Eldridge is co-founder of The Agency Post and CEO of Pure. Emily works to make the marketing industry more collaborative and effective by bringing together expert services, products, and information to create internal and client-related strategic solutions. Her professional experience includes working on both agency and client-side strategic communication strategies and tactics for the B2B, B2C, e-Commerce, and entertainment industries. She is also a member of the Young Entrepreneur Council (YEC) and a co-director of the Missouri chapter of Girls in Tech.