Entrepreneurship is a mindset, one that the best among us have utilized to create powerful brands. Accepting the entrepreneurial mindset is not easy, however, and usually involves becoming the odd man out. After all, how can the average person understand wanting something so bad that
You have designed a killer website and created profiles and pages on countless social media sites. Now it’s time to build a following, and one of the best ways to accomplish this is by humanizing your brand. This refers to the process of allowing customers
If you judge your business’ social media (SM) success solely on how many likes you can drum up, you’re only looking at a tiny piece of the puzzle. There’s a big disparity when it comes to optimizing your ROI with SM, with a number of
There was a time when teen smoking was the ultimate for any bad boy (or girl), which of course led to a lifetime of addiction. The good news is that the teen smoking rates, and adult rates, have been dwindling in recent years. This is
Stop right now before you settle for a pre-selected Google+ cover image just because it’s there, it’s easy, and it was hand-picked by Google so it has to be a winner, right? Wrong; picking from a limited assortment of cover photos shows that you’re either
Though most of us use social media as a way to keep up with friends or take photos of what we’re eating, it’s increasing its value and importance in many other fields. Specifically, social media and technology are helping businesses become more productive and do
Now that we’ve inhabited the Web 2.0 world for a while, social media marketing has earned its rightful place in company marketing plans. Since the proliferation of social networking sites in the early 2000s, social media marketing has catapulted from a mere option to a
Social media is where it’s at these days. If you use your smartphone to conduct business and post updates, you are on top of the game.
Many business owners are aware that Twitter can benefit their business in a number of ways. One is by drawing attention and traffic to your brand and website. Another is the fact that it makes for inexpensive and swift marketing. What many company leaders fail
In 2012, college students graduated with an average of $27,000 in student loan debt, according to numbers released by the Institute for College Access and Success. Analysts expect this number to rise, as students continue to max out their loans and schools raise tuition rates.