If you believe the trends, the speculations, and the odd lack of true hype surrounding the Twitter IPO, you’ll probably be asking yourself if this is going to be more like Facebook or more like Zynga. If it’s like the former, than it will only plummet at the start and eventually rebound. If it’s like Zynga, it may never recover despite their recent gains.
Those are the questions that are circulating the day before the IPO. Will investors bite? According to Digimind Social, there may be a reason for the concern.
On the eve of Twitter’s IPO, wanted to pass along data insights and graphics into what potential investors and consumers are saying about it on social channels. Digimind, a social media monitoring company, examined online conversations over the past week (Oct. 30 – Nov. 5), and found:
- The buzz is negative: People are overwhelmingly negative about Twitter’s valuation price. More than 76% of online mentions were unfavorable in relation to Twitter’s share price or valuation. When looking at conversations just on Twitter itself, that number skyrockets to 94% of comments being negative.
- Visual: View a full graphic analysis of the keywords people are using to talk about the IPO along with sentiment graphs here.
- “TWTR” enters the vernacular: People are grasping onto Twitter’s stock symbol, TWTR, which has increased in volume by 419% over the past week within discussions online.
- Under the shadow of Facebook: Out of the top 40 topics associated with Twitter’s IPO on social and online media, Facebook is the fifth most discussed concept.
The top one is the most concerning. Whether investors are willing to admit it or not, they listen to things like hype and buzz. If the hype is strong enough, the buzz should be strong as well. With the buzz as negative as it is, apparently Twitter hasn’t done a very good job at their dog and pony show. Facebook had a much better dog and pony show before their launch and it took a year to recover. This doesn’t bode well in 140-characters or less.