Brian Wallace is the President of NowSourcing, Inc., a premier social media firm specializing in infographic design, development and content marketing promotion. The company is based in Louisville, KY and works with companies that range from small business to Fortune 500.

The Psychology of an Internet Troll

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Take extreme caution when becoming involved with online social forums such as chat rooms and even Facebook. The “Trolling effect” has been recognized by scientists as the shifting of our identities when we are online because we essentially have no worries of physical altercation or “real” social rejection since we are able to hide behind our computer screens. Recently, this phenomena has become one of the headlining issues within the online community, and many are concerned that the hateful words being tossed around without regard are contributing heavily towards depression and suicide rates. [Read more…]

Retail Social Media Top 10 [Infographic]


Social networking sites have provided companies with a platform to reach their consumers in a new, fresh, and efficient way. Retailers are one industry that has jumped on the social media bandwagon, however, they all are not on the same playing field. Let’s take a look at what retailers are the top dogs on the various social media sites. [Read more…]

New Social Media Trend: Social Gifting

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Social gifting is on the rise. What is social gifting you ask? Well, it’s simple. People share their wish list of gifts on social media so others can see what they want and pitch in money to purchase it. It’s a collaborative way to buy expensive gifts for other people. And gifts sure are expensive. The average price for top selling gifts from 2000 to 2011 was $244! That’s a lot of money for just one gift.

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Infographics: A Revolutionary Marketing Tool [Infographic]

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Presentation is everything in the world we live in. Would you rather digest information presented to you in large blocks of text or stunning visual representations? If you favor the latter, infographics will appeal to you. Infographics are graphic visual representations of information, data, or knowledge, and they have become a revolutionary marketing tool. A single infographic has the powerful ability to reach a massive audience—up to 15 million to be precise. Compared to traditional posts, infographic posts perform significantly better on Twitter, Linkedin, and Stumbleupon (measured by number of tweets, shares, and pageviews).

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Customer Service Goes Social [Infographic]


Customer service is a huge part of any business.  Bad customer service can result in a lost customer; in fact, 800 out of 1,000 people surveyed said they did not make a specific purchase due to bad customer service.  Additionally, consumers are twice as likely to tell their peers about a bad experience than a good one.  Customer service, like many other business operations, is going social.

Eighty-percent of companies plan to use social media for customer service as we head in to 2013.  With 47 percent of consumers seeking customer service through social media and 30 percent stating they prefer social media over the traditional phone method of customer service, it’s no wonder businesses are making the move.  Can they really afford not to at this rate?

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Facebook Privacy Fails

Nowadays, most people stay connected through Facebook. However, Facebook has had many accounts of privacy failure in the last couple of years. Starting in 2009, Facebook reset their privacy settings. This allowed anyone in the public to see your “about me” page, friends lists, and posts such as status updates and photos.

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Facebook Psychology: Is Addiction Affecting Our Minds?

Is Facebook affecting the way our minds function? When looking at the infographic below you will probably have to resist the urge to click on the Facebook notification icon appearing at the top. It doesn’t matter if you know that isn’t an actual Facebook notification.  It doesn’t matter that you probably have your Facebook page open in another tab.  You still want to click the picture of a notification icon just to be sure nothing will happen.  You may even feel anxious just from seeing the icon. This is the way our minds have been trained to react to things that have become staples in our society.

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The Science of Beer Goggles [Infographic]

Disinhibition is the loss of inhibition, as through the influence of external stimuli such as drugs or alcohol, or as a result of brain damage. Chances are if you’ve ever consumed alcohol, you’ve experience disinhibition and the infamous “beer goggles”. Even low doses of alcohol can turn the shyest of people into sociable creatures, with increased self-confidence and sexual desires.

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